22 December 2010Thanks to an innovative community project, some of South Africa’s underprivileged children will be able to experience the joy of Christmas.In a heart-warming display of the festive season spirit of caring and sharing, a plethora of presents and a whole lot of love have been carefully packed into shoeboxes to provide almost 32 000 needy children with a gift this Christmas.The Santa Shoebox Project was established in Cape Town in 2006 by Dee Boehner, director of the public benefit organisation then known as From the Children, To the Children.The organisation has since changed its name to the Kidz2Kidz Trust, but its principle of providing privileged children with an opportunity to do something for their not-so-fortunate peers, thereby teaching them the importance and the joy of giving, remains the same.The project’s first outing five Christmases ago saw 180 personalised gift boxes pledged, packed and delivered for distribution to needy youngsters. The following year’s total reflected a strong growth to 2 000 boxes, which burgeoned to more than 8 000 in 2008.Last year’s donations grew even more to see Santa’s bags at collection points around the country stuffed with more than 16 000 beautifully decorated shoeboxes, which were distributed to more than 200 children’s homes, childcare facilities and places of safety.The target for 2010 was initially set at 16 000 boxes, but strong support saw this figure revised upwards to 28 000.In a thrilling indication of how the project has captured the imagination of a caring nation, a phenomenal 31 663 boxes were eventually pledged and have been dropped off at the 15 collection points around the country.This year, for the first time, the project is also extending into neighbouring Namibia, with a collection point in Windhoek.Spreading the spiritOne of those who took part this year for the first time was Lauren Collier of Port Elizabeth. She heard of the initiative from friends in Cape Town who had previously supported it.While Collier was wondering how she would be able to get her box to one of the drop-off points in the Mother City, she learnt that the project was coming to Port Elizabeth this year for the first time thanks to the initiative of local co-ordinator Kim Keen. After also learning of the venture while on a visit to Cape Town, Keen was determined to see it implemented in her home city.And the response has “completely blown me away”, she says.She started her planning with a very conservative and, she hoped, reachable target of 150 boxes. Within a week of online pledges opening nationally on 1 September, all of these Port Elizabeth boxes had been snapped up and Keen was inundated with calls from would-be donors eager to deliver.As word of the project spread rapidly, local pledges kept pouring in until there were 1 125 boxes, enabling Keen to increase the initial list of four beneficiary facilities in Port Elizabeth to 18. Supporters even drove in from the neighbouring centres of Grahamstown and Port Alfred, more than 100km away, to drop off their boxes, she says.But it did not end there. East London, some 300km further up the Eastern Cape coast, got wind of the project and collected 60 boxes for its needy children – despite having no official co-ordinator. Keen roped her mother, a Buffalo City resident, in to help. “She didn’t know what had hit her,” she laughs.Another Eastern Cape town, the surfing mecca of Jeffreys Bay, collected 70 boxes, while a supporter from George, on the Garden Route, approached Keen to volunteer as co-ordinator for next year, to see the project also implemented there.An easy way to contributeBut what is it about this particular project that has caused an interested South African public to so generously open their hearts, and their wallets, for the country’s children?“I always like to do something for those less fortunate at Christmas, and this seemed an ideal way to contribute,” says 23-year-old Collier, who has just completed her studies as a primary school teacher.What especially appealed to her were the very clear guidelines for packing a box, which she found on the project’s website“This makes it so much easier than trying to figure out what is appropriate to give – and all the children at any one facility then get more or less the same sort of things, making sure no one is disappointed when they open their box.”Another aspect that appealed to Collier was the personalised gift-giving. Project supporters can select the age and gender of the child (or children) for whom the box is intended, and receive a gift label with the child’s name to be attached to it. They also know the organisation through which the child will be reached.Keen agrees that this is one of the project’s most appealing aspects – that supporters can know exactly where their donations will be going and who will benefit. However, generic boxes are accepted when the number of boxes donated exceeds the number of children whose names have been provided by the beneficiary organisations.The project, on its website, explains that many people want to contribute to their community or do their bit for charity, but often do not know where to start.“The Santa Shoebox Project takes pride in channelling all that positive energy and goodwill into something that is credible, achievable, makes a real difference in a specific child’s life and leaves the donors feeling really good about themselves,” it says.Gift guidelinesThe website indicates a list of items that must be packed into each box – and those to be avoided. Boxes are required to contain a toothbrush and toothpaste, soap and a facecloth, an item of clothing, educational supplies, sweets and a toy. This carefully thought-out list ensures the child gets something to use, to wear, to do, to eat and to love.Gift ideas for each category are provided, with further ideas for boxes for babies and teenagers. All gifts must be new and age-appropriate. The organisation also warns of items which should not be packed into the box, such as fragile objects, electronics, medicines or violence-related toys such as guns or soldiers.Creativity is encouraged in both gift selection and decorating of the boxes, which can then become special keepsake boxes for the children – many of whom might never previously have had anything they could claim as exclusively their own.Volunteers at the designated drop-off points receive the boxes for distribution – this year to about 350 child-care facilities throughout the country, usually at Joy of Giving celebration parties.And Keen found plenty of local businesses only too happy to come to the party this year – all of Port Elizabeth’s celebration events have been sponsored by local companies, further enhancing the children’s Christmas experience.For her, being involved in “this amazing project” has been a humbling experience, Keen says. “It has been absolutely fantastic to realise how many genuine, caring and wonderful people filled with humanity there are out there.”And she has indeed seen the joy that both giving and receiving can bring. “Parents have really encouraged their children to get involved and make this project their own,” she says. “So youngsters have arrived beaming and proudly bearing their boxes – to be given to ‘a little boy’ or ‘a little girl … just like me’.”And the excitement and joy that opening a box holds for the receiver are something to behold, she says. “We had one young boy of about 10 who nearly went into orbit with delight when he unpacked his box to find a really cool Ben 10 t-shirt inside.”So, while it might not yet be the night before Christmas, Santa’s ever-growing band of helpers is already out there, hard at work delivering the goods.First published by MediaClubSouthAfrica.com – get free high-resolution photos and professional feature articles from Brand South Africa’s media service.