LOT has received the Superbrands 2011 trophy. This prestigious award was presented to the Polish air carrier during Sunday’s ceremonial gala in Warsaw. The Superbrands 2011 trophy was accepted at the ceremonial gala in the Warsaw Sheraton hotel on LOT’s behalf by Dorota Haller, marketing and product director of the company. This distinction is granted to the world’s most powerful brands, which offer their clients the highest standard of services, maintain strong reputations and who stand out among the competition. “This award is proof of the fact that LOT, as a ‘citizen of the world’ is a consistently powerful brand with a tremendous tradition, and is able to compete with the best” – said Dorota Haller, marketing and product director of LOT Polish Airlines. “We have the most important elements – ambition, creativity, flexibility and effectiveness in our operations.I am very pleased that LOT Polish Airlines has received recognition once again.These awards motivate us to move forward with our work and to be consistent in building what we marketers call ‘brand equity’ – the essence and value of the brand”, added Dorota Haller. The Superbrands title is awarded by the independent organization The Superbrands Ltd., which is active in over 80 countries around the world. Among its main aims is to promote and award companies whose brands are a testimony to their high standards of customer service and who enjoy a strong reputation on the marketplace, among consumers and businesses alike. Director D.Haller from LOT Polish Airlines with Superbrands 2011 trophy Source = LOT
Following the unveiling by the Singapore Tourism Board (STB) of the country’s inside-out, unified brand “Passion Made Possible” in Singapore, a series of promotional activities has kicked off in India. The weekend of November 17-19, 2017 will see the Board partnering St+art India Foundation to present the Singapore Weekender as part of the St+art Urban Art Festival in Mumbai. The STB has partnered not-for-profit St+art India Foundation and Impresario Group to create a three-day experiential festival to showcase some of the Lion City’s brightest self-made talents in art, music, dance, food, film and photography across Mumbai – at the Sassoon Dock in Colaba as part of the St+art Mumbai 2017 Festival and in Social restaurants in the city.Lionel Yeo, Chief Executive, STB, said, “With Passion Made Possible, STB is presenting a brand that can tell a fuller Singapore story beyond just tourism. This brand is in line with Quality Tourism as it will appeal to the more sophisticated tourists who are seeking more aspirational value propositions in their travel.”Speaking about the unconventional approach adopted by the STB for its brand launch activation in India, GB Srithar, Regional Director – South Asia, Middle East and Africa, STB explained, “We are happy to partner with St+art India Foundation and Impresario Group, both players are known to break boundaries in their own fields, to present Singapore in a different light. By showcasing seven Singaporean artists and talents’ work in line with our Passion Made Possible brand to the Indian audiences, we hope to entrench Singapore as an exciting lifestyle hot spot.”
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