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ATU294 – Top 10 Classroom Digital Accessibility Tips – Dr Harriett Spiegel

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first_imgPodcast: Play in new window | DownloadYour weekly dose of information that keeps you up to date on the latest developments in the field of technology designed to assist people with disabilities and special needs.Top 10 Classroom Digital Accessibility Tips – Dr Harriett Spiegel – Educational Technologist and Instructional Specialist at U of Tennessee at MartinWashington set to swear in 1st blind lieutenant governor http://buff.ly/2jEXUYJWindows Speech Recognition vs Dragon NaturallySpeaking (shootout) http://buff.ly/2jkmAlYApp: Kinsa | www.BridgingApps.org——————————If you have an AT question, leave us a voice mail at: 317-721-7124 or email tech@eastersealscrossroads.orgCheck out our web site: https://www.eastersealstech.comFollow us on Twitter: @INDATAprojectLike us on Facebook: www.Facebook.com/INDATA——-transcript follows ——HARRIETTE SPIEGEL:  Hi. This is Harriette L. Spiegel, and I am an educational technologist at the University of Tennessee at Martin, and this is your Assistive Technology Update.WADE WINGLER:  Hi, this is Wade Wingler with the INDATA Project at Easter Seals crossroads in Indiana with your Assistive Technology Update, a weekly dose of information that keeps you up-to-date on the latest developments in the field of technology designed to assist people with disabilities and special needs.Welcome to episode number 294 of assistive technology update. It’s scheduled to be released on January 30 of 2017.Today my guest is Dr. Harriette Spiegel and we are going to talk about the top ten digital classroom accessibility tips that education providers or educators should be thinking about when it comes to making that digital information more accessible.Also the folks over at BridgingApps talk about  Kenzo which is fascinating and we’ve got a shoot out between  Windows speech recognition and Dragon NaturallySpeaking for those speech to text into theists. We hope you’ll check out our website at www.eastersealstech.com, sent us a note on Twitter at INDATA Project, or call our listener line  at  317-721-7124.***And now, in politics — no, no, no. We’re not going there. However, We did find a story about the nation’s first blind lieutenant governor. Cyrus Habib has been a legislature there in Washington but was recently inaugurated as the Lieutenant Governor, totally blind and an assistive technology user. They had to retrofit the chamber so that when lawmakers raise their hand to get the attention of the lieutenant governor who serves as the president of the Senate, they had some technology to do that. They rigged up a touchscreen so that legislatures can push a button and it indicates on a braille display which person is trying to get the lieutenant governor’s attention. Pretty cool assistive technology. I’ll pop a link in the show notes over to the Concord Monitor  where you can see some photographs and read some technical details about what’s happening with Lieutenant Governor in Washington. Check our show notes.We love when we get feedback from our listeners. Over the holiday season we recently ran our three-part episode of iPad high school. That resulted in this call..SPEAKER:  This is Mary.  I’m an assistive technology consultant for public schools in Kentucky.  I just want to leave a comment about how we’re using iPads in school. I know there will be a show after Christmas  about that. We are using them in a lot of ways.. We have students with vision impairments. All of them have iPads, and they are using apps like Notability to  work paper loosely. Then there is the onboard camera with the ability to spread and make things bigger as well as the Retina display makes the iPad work wonderfully for them. It’s the only tool they appear to need these days. Also students with learning disabilities and reading and writing in our schools need iPads to read and write everything for them. Apps that produce OCR quickly are a huge help to those students. I especially love the ability for notetaking for the students because it synchronizes with their written notes and that is really important for students who have trouble taking notes. Students who need a communication device in our schools often use iPads effectively where they might not use other things as effectively sometimes. The communication apps are so easy to edit. That seems to be part of what’s making them work so well for us because anyone on a team can maintain and make real-time changes to their communication system.The efficacy of our students using communication systems in our classroom seems to really increase for many of them, not all but many with the use of the iPad. I love switch control on the iPad because that makes them useful to my students maybe for example with  cerebral palsy who never could use them before. It opens a whole new world of educational things they can do and also communication. IPads are just one of the many tools we use in our school every day, but for sure they have become an indispensable tool for us for many students. Thanks a lot for your show. I sure learn from it and listen to it every week.***WADE WINGLER:  Are speech recognition systems part of the world?Things like Windows speech recognition and Dragon NaturallySpeaking?  Over at a newdomain.net which is a blog about tech, politics, music, and more, LaMotte Woud  is doing and expose comparing Dragon versus Windows speech recognition. Because it issued out. What he did is use the built-in speech recognition program in Windows and Dragon NaturallySpeaking. He dictated the Gettysburg address. He goes into a whole lot of detail about  the difference  kinds of value that each one of those programs bring to users of speech dictation systems. Then he gets into the details about accuracy and speed and all that kind of stuff. Not to spoil all of it, but in general when using Dragon NaturallySpeaking, he did the Gettysburg address in 159 seconds which was a rate of 126 words per minute with only two recognition errors which is a 99 percent accuracy rate. Windows speech recognition took him a little bit longer, 164 seconds, which was a rate of 150 words a minute, and the error rate was seven errors which was 97.8 percent accurate. In his test in this situation, Dragon did better than Windows speech recognition. Honestly  if you are like me and have been using Windows speech mechanism for 20+ years, that’s pretty good accuracy and pretty good speed, especially for low cost systems. I’m going to pop a link in the show notes so you can go over and read his  full article and all the details that go with this chewed out between Windows speech engine and Dragon NaturallySpeaking. I’ll put a link in our show notes.***WADE WINGLER:  Each week one of our partners tells us what’s happening in the ever-changing world of apps, so here’s an app worth mentioning.AMY BARRY:  This is Amy Barry with BridgingApps and this is an app worth mentioning.  This week I am sharing Kinsa Smart thermometer  and health tracker, a must have medical gadget and app for families and caregivers to track health. Kinsa sells three digital thermometers, one called Smart stick, a smart ear thermometer, and a Sesame Street themed thermometer. All three  connect to a mobile device using the headphone jack and no batteries are needed for the thermometer because your mobile device powers it. Once you have the thermometer,  simply download the app which is available for iOS and android. although the app is mostly used to get and store digital temperature readouts, it also can be used to keep track of other symptoms and medication. Kinsa Remembers details such as when symptoms began, how high the fever got, or when to give another dose of medication and share it with another caregiver or your doctor. During our trial with Kinsa, we found that the monitor and app to be super user-friendly, fun for kids, and an accurate way to keep track and store  healthcare information for every household member. As a mom of five children between the ages of seven and 18, I wish this super handy gadget had been available years ago. I’m really thankful for it now.  The system makes my life so much easier especially when the kids are sick. When the app is taking a temperature, little bubbles float around on the mobile device screen that can pop with their finger. This keeps them still and distracted long enough to get an accurate read. If you need a Christmas or baby shower gift for new parents, I highly recommend Kinsa. Kinsa Digital thermometer starts at $19.99  and are available for purchase from Amazon, Apple stores, bye-bye baby, CVS, and target. The app is free to download at the iTunes and Google play stores. For more information on the app  and others like it,  visit BridgingApps.org.***WADE WINGLER:  I find myself this time of year looking at things like syllabi and grading papers. I know that there are a lot of folks who are educators and students who are starting to settle back into their semesters and classwork.  It’s pretty hard to be in the world of education these days and not have to encounter material in a digital format. When we think about students, at least our audience especially is thinking about students with disabilities and we need to be thinking about accessibility. I’m so excited and happy today to have Doctor Harriet Spiegel who is an educational technologist and an instructional specialist at the University of Tennessee at Martin. She is going to talk with us today about some things that will help us with digital accessibility in the classroom. Before I ramble on too much, Doctor Spiegel, welcometo the show.HARRIETTE SPIEGEL:  Thank you so much for the opportunity.WADE WINGLER:  I’m so excited to be with you today. Digital accessibility is a passion of mine. As someone who deals with assistive technology and someone who teaches adjunct, I’m always trying to make sure that my courses are as accessible as possible. I’m excited to talk with you about digital accessibility. But before we jump into the topic at hand,  tell folks a little bit about you, your background, and what kind of journey led you to the point where you are interested in digital accessibility like you are.HARRIETTE SPIEGEL: I’ll never forget the first time I heard a screen reader, which your listeners know is an assistive technology device that reads out the text of a digital document to the listener with visual disabilities.I was teaching educational technology at a community college around the year 2000. One of my students, who was visually disabled, demonstrated the screen reader, JAWS, that she was using on the lab computer. The particular document that the student was reading was a web site, and that web site had not been created with accessibility in mind. For instance, instead of a clear reading of the contents structured by well-defined headings, the result was a gibberish of a confusing, jumbled and chaotic rendition of every letter, digit and tag on the web page’s background code. It was the digital equivalent of trying to carry on a conversation amidst a loud and noisy Tower of Babel.That particular experience started off my learning about Web Accessibility, and through the years, my work in educational technology led to my choosing the topic for my doctoral dissertation at the University of Tennessee at Knoxville. For that project, I observed three individuals with varying degrees of visual disabilities as they worked on the Internet. I also volunteered with the East Tennessee Technology Access Center, which by the way sounds like some of the effort to do, with the then-director and my mentor, Dr. Lois Symington.At the same time, more and more attention was being given to making all computer products, not just commercial products such as web sites, accessible.So, most pertinent to my efforts as an instructional designer and technologist are the state laws that are requiring educational institutions to comply with guidelines put forth by the federal government to make all digital content accessible.A brief and very non-technical description of these guidelines would be that they evolved from the Section 508 amendment to the Rehabilitation Act of 1973, and require that electronic and information technology be accessible to people with disabilities so that the technology and its products are easy for everyone to use, with or without a particular disability.WADE WINGLER:  It sounds like your  academic preparation and passion has really kind of led you down this road to where digital accessibility is in the forefront. You and I have used the term already in this interview a lot, digital accessibility. There may be some folks in my audience who might not be totally clear about what we are talking about or might need  background on that. Can you tell us a little bit about what is digital accessibility in this context?HARRIETTE SPIEGEL:  I would love to, because obviously accessibility is a whole umbrella term, but Digital Accessibility means that the guidelines I mentioned briefly have been used in creating digital content. The amount of information on this topic is huge. Because so much of the digital scene is visual, we emphasize these issues, such as how a screen reader interprets material that is accessible – or not. But I urge the listener to explore issues that affect other disability-related difficulties in computing; think of the user with low mobility who cannot grab a mouse to click a link, or move items in a matching question on a quiz, for instance.So back to the case of my student who demonstrated her use of JAWS for me with the website: she, as a user with visual disabilities, was unable to use the information on that website as easily as someone without visual disabilities could have, because that web site was not created following the guidelines, one of which is to use properly-formatted headings to lend clear structure to a document. And, if there had been any images on the inaccessible web site, she would have totally missed them, because the screen reader ignores images without alt-text.By following guidelines in the creation of computer products, Digital Accessibility can be assured. Digital Accessibility has been called ‘electronic curb cuts’. Think about it: everyone benefits from having those curb cuts, not just those with mobility impairments. Another instance is the use of captions in videos. You don’t have to have an auditory disability to appreciate having captions or subtitles, in, say, a noisy room.So I am going to talk about the guidelines to assuring Digital Accessibility.WADE WINGLER:  The reason you and I got into contact with one another is I read a tutorial that you did on the journal, the subtitle transforming  Education through technology.  I was fascinated  with the things you had put together and I thought when the be nice to take that and try to bundle it up into sort of a top 10 list of things that people should consider, educators  should consider when they are thinking about digital accessibility. Do we want to jump into our list and start working through them one at a time?HARRIETTE SPIEGEL:  I would be delighted. There are hundreds of issues obviously, but what I think the number one consideration is administrative support. The challenges to achieving full Digital Accessibility are budget-related, time-related, and attitude-related! And therefore, the administration of an institution should advocate for the targeted training of faculty and staff (and even students) in how to create accessible course content. Life gets busy, and training must be purposeful to be effective, and the administration can make it happen.Number two is to be aware of how Accessible a given product really is – be aware that a program may say it is “accessible,” such as the learning management system, but, if outside documents are brought in, they need to be accessibly created. So everyone needs to know why we should worry about accessibility to all users. Include in the training what a screen reader sounds like, or let the learners experience a video with no sound or with their eyes closed.WADE WINGLER:  That one rings true to me as well. I know a lot of instructors get hung up on learning  the management system and are overwhelmed enough with that that thinking about accessibility sometimes is a bit of a challenge. I’m glad to drop that one in there.HARRIETTE SPIEGEL:  Number three is built-in  tools in computer applications. Be aware of the built-in tools in the various applications. Microsoft includes the Accessibility Checker in its Word, PowerPoint and Excel applications. The tools are there to create with accessibility in mind from the beginning, rather than have to go back and retrofit. So, for instance, if an image is used, the creator is given a prompt to add alt-text. Fortunately, companies continue to develop accessibility tools, both for the everyday user and the technical user. Use your favorite search engine on the Internet for Digital Accessibility and the particular program.Number four is Universal Design for Learning. I have resources for you on all these. Universal Design for Learning is the consideration of the how, what and why of learning when designing content so all can use it. I’ve provided a link to CAST at the end. One of these “what’s” is to avoid confusing content. Use chunking to set thoughts apart in easily understood portions.Number five — and now I start my formal instruction — is Accessible Headings, one of the most common issues. Bost applications have tools for providing clear heading structure. How often do we merely highlight the words in a title, for instance, and use the formatting buttons at the top to bold or underline something? It looks fine, but for the user listening to the screen reader, such formatting is not translated. Or do you ever skim a document, scanning visually through the headings? But the screen reader can only interpret headings if they have been formatted accessibly. For instance, if the title is to be emphasized or set apart by something like Bold or Underline, there is a better way to do this so that the screen reader will tell the listener about the status of that content.  So in the Ribbon toolbar in your applications, you will notice the Styles items. You can assign your desired formatting, and a title will be defined as a title; your first major heading will be defined as a major heading, and so forth. Yet, to provide the visual structure, each Style can be modified to look the way you want it to look, but the background code that the screen reader reads out will reflect the overall structure. Imagine, otherwise, reading a document with no defining bold, italics, underline, or font size: it would be a dull document, indeed! This is easy to take care of with the Styles feature in word-processing. We can compare this to ignoring punctuation in a well-written sentence!For Headings in PowerPoint presentations, structure is automatically taken care of by the slide layout feature. So rather than use a blank slide to build text boxes, use the provided slide layout. The title of each slide will be the Heading for each piece of content. If the creator does not want a title to show on a given slide, visually, there is a feature for turning off the visual title, but leaving the structure to be interpreted by the screen reader. So the listener will know that the next thought is coming along, but a redundant title can be hidden. There are tools for customizing and standardizing the look of things, leaving the underlying structure to be correctly translated to the listener. Other applications have similar tools.WADE WINGLER:  I don’t like to admit it but I’ve been guilty of using bold and italic and big fonts to the headers before. That is something I have to remind myself to do well. That takes us to number six.HARRIETTE SPIEGEL: Number six is alt-text, short for alternative text, a very common digital accessibility consideration. Alt-text is a description of the image that is added when creating the document. Images or graphics are not read by a screen reader unless “alt-text” has been added. So the content of a given image is lost to the user of the screen reader, especially if no additional description has been added in the body of the document. Recent versions of applications generally provide a prompt to add this alt-text. Sometimes an image or graphic is merely decorative, so alt-text is not necessary if the presence of the decorative image is not pertinent. One is always safe, in a word-processing document, in selecting the image and following the particular path to the alt-text description box.Each application will have it own way of checking the alt-text. To ensure that any such content is communicated to the learner, there are three ways, in any application, to address the issue of content in an image or graphic :you have alt-text; you can provide a caption under the image; or you can describe the image or graphic in your text.Number seven is Meaningful Hyperlinks. How many times have you come across a “click here” link that provides no idea of the target of that link?  The reader has to assume where it is going. The same is true for the screen reader user: The screen reader reads out a hyperlink description such as “click here,” but goes directly to the target web address, and if the hyperlink text that is displayed is not descriptive, or meaningful, the screen reader user is left to wonder beforehand where the hyperlink is going. And, as with headings, if alt-text is present, the user can scan through the links. To create accessible hyperlinks, the target description must be clear in the text displayed, so avoid long link descriptions.  Of course, for information purposes, you may want to provide the entire URL afterwards, but not as a hyperlink.Number eight is the use of color to denote meaning. Do not do this; and when you do use color for visual effect, provide adequate contrast when mixing colors. For a user with color blindness, for instance, the use of color may be meaningless, and for some colors, the text will be invisible. The link in the resources will provide an Accessibility Color Wheel to let the creator try out colors for visibility.Number nine is to avoid repeating spaces for white space. Use the built in Format/ Paragraph/ Format Text, Spacing tools. Similarly, avoid empty cells in tables. The aim is to produce a clear, simple document for all.Number ten is certainly not least  in importance.Captioning and Transcripts. This important issue is to use captions and transcripts for audio and video files. To quote WebAIM — And there is a link in the resources to this wonderful organization  — “captions are text versions of the spoken word presented within multimedia. Transcripts do not have to be verbatim accounts of the spoken word in a video. You can find many resources on the Web that will give you step-by-step instructions for creating captions. You Tube even does it automatically, although a human eye should definitely double-check these. You can also create your own for your own video.WADE WINGLER:  We’ve had experience here relying on you to for the automatic captions. I would agree, checking those out the word is important because it is getting better but is not perfect. We talked about a top 10 list, but I think you have a couple of bonus ones for us  don’t you?HARRIETTE SPIEGEL:  I really wanted to reiterate that there are many other considerations. You want to take care to arrange the content in logical, consistent order. Use appropriate font sizes and styles. Documents like PDF’s, which is Adobe Acrobat’s product, used to be inaccessible. There is now a clear process for making PDFs accessible, and the application is very helpful in that matter.Tables is another consideration that should be used for data display, not page layout, and consider the reading order. Automatic accessibility tools should be double-checked by a human! That is the main point that I’m saying, is humans use computers and they make them work the way the user wants to use it.WADE WINGLER:  That’s right.  We’ve automated a lot of things but we still need people to look them over.  During our conversation, you talk a number of resources. I’m going to drop those into our show notes of the people who are listening to the podcast can either click on the lyrics or show notes tab in the application or just check our website. We are also going to list a link to your article called essentials of digital accessibility so they can get that detail as well.HARRIETTE SPIEGEL:  Wonderful.WADE WINGLER:  If folks wanted to reach out to you and have some conversation — because this has served as a great primer of digital accessibility, what  would you recommend in terms of  contact information?HARRIETTE SPIEGEL:  I would  assume they contact me at my Gmail, hspiegel2012@gmail.com.WADE WINGLER:  I’ll drop that in the show notes as well. Doctor here at Spiegel is an educational technologist and instructional specialist at the University of Tennessee at Martin and has been our guest today. Thank you so much for spending time with us.HARRIETTE SPIEGEL:   Thank you so much and I hope everybody will enjoy computers as much as I do and especially if they are accessible to all.WADE WINGLER:  Do you have a question  about assistive technology?   Do you have a suggestion for someone we should interview on Assistive Technology Update?  Call our listener line at 317-721-7124, shoot us a note on Twitter at INDATA Project,  or check us out on Facebook. Looking for a transcript or show notes from today’s show?  Head on over to www.eastersealstech.com. Assistive Technology Update is a proud member of the Accessibility Channel. Find more shows like this plus much more over at AccessibilityChannel.com. That was your Assistive Technology Update. I’m Wade Wingler with the INDATA Project at Easter Seals Crossroads in Indiana. Share this…TwitterFacebookPinterest2LinkedInEmailPrint RelatedATU205 – Becca Klockars (aka OTMommy) and the Blended Learning Classroom, Apple Watch and Accessibility, Microsoft’s Award for Autism Services, Waze app, Stephen Hawking’s Open Source Communication SystemMay 1, 2015In “Assistive Technology Update”ATU223 – AQUA App QUality Alliance, PlayStation 4 Accesibility, CSUN Call for Papers, iFocus Seminars from HadleySeptember 4, 2015In “Assistive Technology Update”ATU188 – Wheel Life & The Bally Foundation, Look at Me app for Autism, Applevis’ Golden Apple Awards, Birdhouse for AutismJanuary 2, 2015In “Assistive Technology Update”last_img read more

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Wibbitz Releases New Research on Video Marketing Trends Challenges for Social Media

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first_imgWibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media PRNewswireMay 24, 2019, 5:51 pmMay 24, 2019 Wibbitz, the leading automated video creation company, released the findings of its latest research on video marketing trends & challenges for social media revealing the challenges that marketers face, and the methods industry leaders take to increase marketing metrics with video. Wibbitz surveyed over 100 marketing leaders across 20 different industries, and found that the most challenging factor named for content creation was ‘lack of time’. Time was followed by Budget, Personnel and Strategy as the most stress-inducing factors of video content creation. The use of automated video creation tools were found to be a factor in relieving time constraints, with marketers who used traditional tools being 85% more likely to attribute Time as a key obstacle to content creation.“Video’s ability to increase engagement, conversions, and revenue is now well documented, so businesses can no longer underestimate its significance”The report reveals practical insights into how marketing leaders structure their teams, implement tools, and measure success in order to establish a successful social video strategy:89% of marketers are using video in their content strategyOutsourcing video content creation only yields an average of 1-2 videos a month, whereas in-house creation produces an average of 3-10 videos a month62% of marketers say that video ads earn the most engagement for their brand compared to image and carousel ad formatsMarketers use an average of 4.5 creation tools, but the respondents that did not rank time as a challenge of creation used an average of 14 tools.Proving Video ROI was ranked least challenging, with 27% of marketers stating Proving ROI has not been a challenge at allMarketing Technology News: OneTrust Launches Policy and Notice Management Solution to Centrally Manage and Update GDPR and CCPA Privacy Policies & Disclosures“Video’s ability to increase engagement, conversions, and revenue is now well documented, so businesses can no longer underestimate its significance,” said Zohar Dayan, CEO and Co-Founder at Wibbitz. “The digital landscape will continue to evolve into a more visual environment where video occupies over 90% of all digital real estate, so businesses that want to maintain a competitive edge must incorporate video into their digital strategy. This shifting digital landscape is driven by changes in both technology and audience behavior, so it’s equally important for businesses not only to leverage video, but to be agile in how they use it. That’s a key part of how we support our customers at Wibbitz: helping them to stay one step ahead of every video trend.”Marketing Technology News: Boomerang Commerce Rebrands as CommerceIQ™ After the Acquisition of its Retail Analytics Platform by Lowe’sWibbitz is an online video creation platform that empowers professional storytellers at the world’s leading brands and agencies. The platform leverages patented technology to simplify video production, helping content creators quickly and easily produce beautiful videos for every platform and channel. Creators have access to customized video templates, drag and drop editing tools, a team of in-house experts, and millions of licensed photos, videos, and soundtracks to ensure that each video captures their unique brand voice. Wibbitz supports video creation for over 600 partners, including Bloomberg, Reuters, Forbes, TripAdvisor, FleishmanHillard and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris, and London.Marketing Technology News: From Sensing to Sensemaking: Converging Big Data with Plant AI automated video creationMarketing TechnologyNewsSocial Mediavideo marketingWibbitzZohar Dayan Previous ArticleRoku Introduces New Analytics and Planning Tools for OTT AdvertisersNext ArticleBrightcove’s Award-Winning Live Platform Releases Broadcast Features, Lowers Video Streaming Costslast_img read more

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Apollo 11 at 50 NASA Is Streaming the Landing

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first_img 12 Comments By Joel Hruska on July 20, 2019 at 6:27 am 10 Scientifically Proven Side Effects of Growing a Beard You Might Also LikePowered By ZergNet ‘Playmobil’ Trailer Debuts Danielle Radcliffe’s Toy Secret Agent Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Natalie Portman’s Female Thor Name Revealed New TV Shows That Will Absolutely Get Canceled in 2019 Apollo 11 at 50: NASA Is Streaming the Landing Fans Are Absolutely Furious About That ‘Rise Of Skywalker’ Rumor The Sad Situation That Hayden Panettiere Is Living In Today Tagged In sciencespacenasaapollomercuryApollo 11CBSBuzz Aldrinmoon landingGeminiGene KranzNeil Armstrong50th Anniversaryspace programWalter Cronkite Post a Comment 12 Comments The Real Reason Emma Watson Refuses to Do a Nude Scene Buzz Aldrin descends onto the moon’s surface. Credit: Neil Armstrong/NASAUpdate (7/20/2019): Today’s the big day. NASA TV will live-stream the original moon landing and then, six hours later, the moon walk. Broadcast times on the YouTube channel linked below are 4 PM EST (for the Moon landing) and 10 PM EST (for the moon walk).Original story below:Fifty years ago yesterday, the Apollo 11 mission took off for the Moon. You can see CBS’s coverage now on YouTube, showcasing not just what happened, but how it happened. It’s the same way you, your parents, or your grandparents saw the event.I am admittedly not much for watching video. I use YouTube almost exclusively for listening to music when I use it at all. But there’s something fascinating about seeing the real-time broadcast, complete with commercials and with breaking news coverage of then-current events happening in… well, not “real-time” obviously, but what real-time looked like 50 years ago. The original launch occurred at 9:32 AM on July 16, 1969, with the later lunar touchdown on July 20. Armstrong actually stepped out on the lunar surface six hours later.Watching the full live stream is fascinating for another reason — it highlights the degree to which both the takeoff and landing were extended, live affairs, carried out over hours with extensive footage. The idea that the moon landing was some kind of hoax carried out by Stanley Kubrick or through some other form of visual effects wizardry has been debunked more times (and from more angles) than I can think of. But one of the better treatments of the topic is by S. G. Collins of Postwar Media.Collins details in the video above why the special effects technology of the 1960s literally wasn’t capable of this kind of feat. Both launches and landings were live broadcasts that went on for hours and were seen by millions of people worldwide. Today, those kinds of issues would be no object for special effects wizards to solve. Fifty years ago, it was an entirely different matter.I hadn’t planned on watching any of the moon landing details this weekend, but after watching some of the Apollo 11 launch broadcast I may change that plan. Seeing the moon landing lift-off sent chills up my spine, grainy video and bad color reproduction be damned. Seeing the Saturn V in action is a joy, blurry video and all.It is unfortunate that the triumph of Apollo 11 and the following Apollo missions remain the last time we have sent humans to another world beyond our own. I do not know if I’ll be around when the 100th anniversary of Apollo rolls around, but I hope that by the time we hit the 75th — and I do hope to be around for that one — we’ll be able to say that we eventually exceeded the achievements of my grandfather’s generation. “We came in peace for all mankind” is too good of a slogan to leave it isolated and alone on the lunar surface. There are further worlds, farther worlds, to explore. Hopefully, one day, we’ll reach them.Now Read:NASA’s Restored Mission Control Shows the Glory Days of the Apollo EraApollo Guidance Computer Restored, Used to Mine BitcoinHow Space Exploration Has Evolved Over the Years The Real Reason the ‘Blade’ Reboot Is Happeninglast_img read more

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Hubble Spots a Black Hole That Shouldnt Exist

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first_img Those ‘Candyman’ Bee Stings Made Tony Todd a Rich Man 13 Comments Jason Momoa’s Marriage Just Keeps Getting Weirder and Weirder Tagged In sciencespaceastronomyphysicsblack holeshubblegalaxiessupermassive black holes Post a Comment 13 Comments Marvel Cinematic Universe Phase 5 Is Already Planned Actors Who Could Barely Stomach Kissing Each Other on Screen Bran’s Deleted ‘GoT’ Scene Would Have Changed Everything Hubble Spots a Black Hole That Shouldn’t Exist Conventional wisdom holds that most large galaxies harbor supermassive black holes at their centers. Scientists also believe that only so-called “active” galaxies should have visible accretion disc of matter, but the Hubble Space Telescope has found one around a black hole with unusually low luminosity. This galaxy might bend the rules a bit, but it offers an opportunity to study how the theory of relativity applies in the real world. NGC 3147 is a large spiral galaxy just a bit smaller than our own Milky Way. It sits about 120 million light-years away — you’ve probably seen pictures of it because it’s quite stunning. Active galaxies like quasars are easy to spot. The matter falling into them produces emissions across the electromagnetic spectrum, and the accretion discs are quite visible. Everyone thought NGC 3147 was far too dim to have a disc of its own, but a new analysis from an international team suggests otherwise. Hubble collected data from the central black hole in NGC 3147, which has a mass about 250 million times greater than our sun. The object turns out to have a thin disc of material similar to what you’d find around an active galactic nucleus. Observations from Hubble show the disc spins at about 10 percent the speed of light. Researcher Stefano Bianchi from the Università degli Studi Roma Tre in Italy says this discovery indicates the current models for low luminosity galaxies have “clearly failed.”This discovery could have far-reaching effects on the way we model galaxies and black holes, but it also could lead to a better understanding of the physics underlying supermassive objects. The fast-moving disc combined with the low apparent brightness of NGC 3147 could make it possible to test both general and special relativity. General relativity deals with the mechanisms of gravity in the universe, and special relativity describes the relationship between space and time. Since NGC 3147 is dimmer than a typical active galaxy, we can make out the accretion disc around it much better. The disc is inside the black hole’s powerful gravity field where scientists can study the way it affects light. Based on findings in NGC 3147, astronomers may now go on the hunt for other weakly active galaxies. Some may even be closer to Earth where we can make even more precise measurements to test Einstein’s theories.Now read:Cold Quasars Could Change Our Understandings of Galactic DeathAstronomers Capture Historic First Photo of Black HoleResearchers Use Supersonic Fluid to Test Hawking’s Black Hole Theories You Might Also LikePowered By ZergNet ‘Doctor Strange 2’ Release Date, Villain and Cast By Ryan Whitwam on July 13, 2019 at 8:20 am The Most Inappropriate Comic Book Characters Ever Ginny From ‘Harry Potter’ Is 28 and Unrecognizably Gorgeous Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use.last_img read more

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How Deepfakes and Other RealityDistorting AI Can Actually Help Us

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first_img Why Billy Hargrove from ‘Stranger Things’ Looks So Familiar Saying Goodbye to Johnny Depp Maisie Williams’ Transformation is Turning Heads The Little-Known Truth About ‘Gremlins’ This Is Where ‘The Man With the Golden Voice’ Ended Up The Original Title For ‘Avengers: Endgame’ Revealed 16 Comments You Might Also LikePowered By ZergNet By Adam Dachis on July 19, 2019 at 11:02 am Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. Things Only Adults Notice in ‘ThunderCats’ Willow Smith’s Transformation is Turning Heads We’re not far from the day when artificial intelligence will provide us with a paintbrush for reality. As the foundations we’ve relied upon lose their integrity, many people find themselves afraid of what’s to come. But we’ve always lived in a world where our senses misrepresent reality. New technologies will help us get closer to the truth by showing us where we can’t find it.From a historical viewpoint, we’ve never successfully stopped the progression of any technology and owe the level of safety and security we enjoy to that ongoing progression. While normal accidents do occur and the downsides of progress likely won’t ever cease to exist, we make the problem worse when trying to fight the inevitable. Besides, reality has never been as clear and accurate as we want to believe. We fight against new technology because we believe it creates uncertainty when, more accurately, it only shines a light on the uncertainty that’s always existed and we’ve preferred to ignore.We Already Accept False Realities Every DayThe dissolution of our reality—a fear brought on by artificial intelligence—is a mirage.  For a good while, we’ve put our trust in what we see and hear throughout our lives, whether in the media or from people we know. But neither constitutes reality because reality has never been absolute.  Our reality is a relative construct.  It’s what we agree upon together based on the information we gain from our experience.  By observing and sharing our observations we can attempt to construct a picture of an objective reality.  Naturally, that goal becomes much harder to achieve when people lie or utilize technology that makes convincing lies more possible. It seems to threaten the very stability of reality as we know it.But our idea of reality is flawed.  It’s comprised of human observation and conjecture.  It’s limited by how our bodies sense the world around us and how our brains process that acquired information.  Although we may capture a lot, we can only sense a sliver of the electromagnetic spectrum and even that constitutes too much for our brains to process at once.  Like the healing brush in Photoshop, our brains fill in the gaps in our vision with its best guess at what belongs.  You can test your blind spots to get a better idea of how this works or just watch it in action by looking at an optical illusion like this:Image credit: BrainDen | Scroll or turn your head if you don’t see motionThis, among other cognitive processes, produces subject versions of reality. You already cannot experience every aspect of a moment, and you certainly won’t remember every detail. But on top of that, you don’t even see everything you see.  Your brain constructs the missing parts, hides visual information (especially when we’re moving), makes you hear the wrong sounds, and can mistake rubber limbs for your own. When you have a limited view of any given moment and the information you obtain isn’t fully accurate, to begin with, you’re left with a subjective version of reality than you’re able to gauge. Trusting collective human observations led us to believe geese grew on trees for about 700 years. Human observations, conclusions, and beliefs are not objective reality. Even in the best of circumstances we will, at times, get things extraordinarily wrong.Everything you know and understand passes through your brain and your brain doesn’t offer an accurate picture of reality.  To make matters worse, our memories often fail us in numerous ways.  The way we see the world is neither true or remotely complete. So, for a long time, we have relied on other people to help us understand what’s true.  That can work just fine in many situations, but sometimes people will lie or have vastly different versions of the same situation due to past experiences.  Either way, problems occur when subjective observations clash and people cannot agree upon what really happened.  Technology has helped us improve upon that problem—technology we widely feared during its initial introduction.We Either Trust or Distrust Technology Too MuchThroughout time we’ve created tools to help us survive as a species.  By developing new tools we’ve been able to spread information more easily and create a sense of trust. Video and audio recordings allowed us to bypass the brain’s processes and record an un-augmented record of an event—at least, from a singular point of view.  A video camera still fails to capture the full reality of a given moment.Security footage can look bad or even creepy but that doesn’t always indicate a real problem. | Image credit: Horror Freak NewsFor example, imagine someone pulls out a knife in a fight and fakes a swipe to try and frighten their attacker without any intention of doing actual harm. Video surveillance paints a different picture without this context. To an officer of the law, the security footage will show assault with a deadly weapon. With no other evidence to provide context, the officer has to err on the side of caution and make an arrest.Whether or not such assumptions lead to less crime or more questionable arrests doesn’t change the fact that an objective recording of reality misses information. We trust recordings as truth when they only offer a part of the truth. When we trust video, audio, or anything that cannot tell the full story, we put our faith in a medium that lies by omission by design—just like any observer of reality.Faults exist in technology but that doesn’t offer cause to discard it. Overall, we’ve benefited from advancements that allowed objective recordings of the world around us. Not all recordings require additional context. A video of a cute puppy might not be cute to everyone, but—for the most part—people will agree they’re seeing a puppy. Meanwhile, we used to call the sky green and can’t agree on the color of a dress in a bad photograph. As technology progresses and becomes accessible to more and more people, we all begin to learn when and how it can paint reality with a less accurate brush than we liked to believe.This realization causes fear because our system of understanding the world starts to break down. We can’t rely on the tools we once could to understand our world. We have to question the reliability of the things we seen recorded and that goes against much of what we’ve learned, experienced, and integrated into our identities. When new technologies emerge that further erode our ability to trust what’s familiar they incite this fear which we tend to attribute to the technology rather than ourselves. Phone calls are a normal part of life but they were, initially, seen as an instrument of the devil.Today, AI enjoys similar problems. Deepfakes stirred a panic when people began to see how easily a machine could swap faces in videos with startling accuracy—with numerous quality video and photos that met specific requirements. While these deepfakes rarely fooled anyone, we all got a glimpse of the near future where artificial intelligence would progress to a point where we’d fail to know the difference. That day came last month Stanford University, Princeton University, the Max Planck Institute for Informatics, and Adobe released a paper that demonstrated an incredibly simple method of editing recorded video to change spoken dialogue both visually and aurally that fooled the majority of people who saw the results. Take a look:Visit the paper’s abstract and you’ll find most of the text dedicated to ethical considerations—a common practice nowadays. AI researchers can’t do their jobs well without considering the eventual applications of their work. That includes discussing malicious use cases so people can understand how to use it for good purposes and allow them to also prepare for the problems expected to arise as well.Ethics statements can feed public panic because they indirectly act as a sort of a vague science fiction in which our fearful imaginations must fill in the blanks. When experts present the problem it’s easy to think of only the worst-case scenarios. Even when you consider the benefits, faster video editing and error correction seem like a small advantage when the negatives include fake news people will struggle to identify.We Only Lose When We Resist ProgressNevertheless, this technology will emerge regardless of any efforts to stop it. Our own history repeatedly demonstrates that any efforts to stop the progression of science will, at most, result in a brief delay. We should not want to stop people who understand and care about the ethics of what they create because that leaves others to create the same technology in the shadows. What we can’t see might seem less frightening for a while, but we have no way of preparing, understanding, or guiding these efforts when they’re invisible.While technologies like the aforementioned text-based video editor will inevitably lead both to malicious uses and more capable AI in the future, we already fall victim to similar manipulations on a daily basis. Doctored photos are nothing new and manipulative editing showcases how context can determine meaning—a technique taught in film school. AI adds another tool to the box and increases mistrust in a medium that has always been easily manipulated. This is unpleasant to experience, but ultimately a good thing.Image credit: Will SigmonWe put too much trust in our senses and the recordings we view. Reminders of this help prevent us from doing that. When Apple adds attention correction to video chats and Google actually makes a voice assistant that can make phone calls for you we will need to remember that what we see and hear may not accurately represent reality. Life doesn’t require accuracy to progress and thrive. Pretending we can observe objective reality does more harm than accepting we can’t. We don’t know everything, our purpose remains a mystery to science, and we will always make mistakes.  Our problem is not with artificial intelligence, but rather that we believe we know the full story when we only know a few details.As we enter this new era we should not fight against the inevitable technology that continues to shine a spotlight on our misplaced trust. AI continues to demonstrate the fragility of the ways we conceive of reality as a species at a very rapid pace. That kind of change hurts. We lose our footing upon realizing we had only imagined the stable ground we’ve walked upon our entire lives. We seek a new place of stability as we tumble through uncertainty because we see the solution as the problem. We may not be ready for this change, but if we fight the inevitable we will never be.Artificial intelligence will continue to erode the false comforts we enjoy, and that can be frightening, but that fear is also an opportunity. It provides us with a choice: to oppose something that scares us or attempt to understand it and use it for the benefit of humanity.Now read:Soon, Alexa Will Know When You’re About to DieNew Research Warns of ‘Normal Accident’ From AI in Modern WarfareGoogle Duplex AI Still Needs a Lot of Help From HumansTop image credit: Getty Images Tagged In scienceartificial intelligenceaineurosciencepsychologydeepfakeshuman brain Post a Comment 16 Comments How Deepfakes and Other Reality-Distorting AI Can Actually Help Uslast_img read more

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SAS Again Named a Leader for Multichannel Marketing Hubs in Gartners Magic

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first_imgThe rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline marketing operations and foster brand loyalty. Embedded, AI-powered analytics and real-time decisioning capabilities featured in the SAS Customer Intelligence technology optimize every phase of the customer journey and ultimately elevate the customer experience.SAS believes its market advantage is confirmed by Gartner’s evaluation of SAS Customer Intelligence 360, a comprehensive multichannel marketing solution grounded in AI and machine learning processes. The company was positioned highest for ability to execute in the 2019 Magic Quadrant for Multichannel Marketing Hubs.The solution’s advanced analytics functionality enables customer-level data and analysis, as well as predictive analytics, journey analytics and customer profile management. SAS Customer Intelligence 360 helps marketers exploit digital and offline data with practical self-learning AI applications and guided analytics for successful campaign orchestration.Marketing Technology News: SalesLoft Scoops $70 Million Series D to Fuel Growth in Sales TechnologyGartner says that Leaders “consistently do considerably better in overall multichannel marketing performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the multichannel marketing hub business.” Gartner defines the multichannel marketing hub as a “technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media and email.”“AI is revolutionizing how marketing leaders can design and deliver customer experiences – synching digital and offline interactions,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “AI and real-time decisioning is at the heart of SAS Customer Intelligence 360 – allowing brands to deliver personalization at scale, embrace a test-and-learn approach, and continuously engage with prospects and consumers efficiently.”Marketing Technology News: Bidalgo Launches Industry First Asset-Level Data for Google App Campaigns to Give App Marketers Greater Accuracy and ControlLearn more about elevating customer experiences with SAS Customer Intelligence. *Gartner, “Magic Quadrant for Multichannel Marketing Hubs,” by Noah Elkin, Adam Sarner, Benjamin Bloom, Joseph Enever, Colin Reid. 18 April 2019.Marketing Technology News: Snap Inc. Names Kenny Mitchell Chief Marketing Officer Artificial IntelligenceGartnerMagic QuadrantMarketing TechnologyMultichannel Marketing HubsNewsSAS Customer Intelligence Previous ArticleMuleSoft is the Only Company Named a Leader in Both the Gartner Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS) and the Magic Quadrant for Full Life Cycle API ManagementNext ArticleBlis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores SAS Again Named a Leader for Multichannel Marketing Hubs in Gartner’s Magic Quadrant 2019 PRNewswireApril 29, 2019, 6:18 pmApril 29, 2019 last_img read more

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Divvy Expands Offering by Launching Business Travel Platform Powered by TripActions

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first_imgDivvy and TripActions Partner to Simplify Travel for Divvy CustomersDivvy, the modern payment and expense management platform for business, and TripActions, the fastest-growing business travel platform trusted by the world’s most innovative companies, announced the launch of Divvy Travel powered by TripActions. Divvy Travel will bring a comprehensive travel and expense management experience to Divvy customers by leveraging Divvy’s expense management platform and TripActions’ corporate travel technology and service experience.Divvy Travel, supported by TripActions, will help businesses stress less and spend smarter on travel. This partnership will offer all Divvy customers access to an unrivaled combined travel and expense management experience while enabling easy tracking of travel expenses and giving companies real-time insights into spending.CBO and Co-Founder Alex Bean of Divvy said, “We entered into a fruitful relationship last year when we partnered with TripActions, and now we’re ecstatic about launching Divvy Travel together. Business travel is a huge part of so many of our customers’ finances, so our partnership makes perfect sense. More specifically, Divvy Travel will give customers a one-stop business travel experience within the Divvy platform.”Marketing Technology News: Report: Native Email Security Systems Open Doors to VulnerabilitiesWith the addition of TripActions’ industry-leading technology and support, Divvy customers will be able to book and manage business travel simply and quickly. This will save customers time, money, and eliminate many of the hassles typically associated with business travel. With Divvy Travel, companies will enjoy an automated and integrated expense process that tracks travel spending in real-time, reports on budgets at the point of purchase, and keeps money more secure with virtual cards.“Having used TripActions for a couple of months, we’ve experienced an intuitive interface and excellent customer service. And having used Divvy for a few months longer than TripActions, equally intuitive with its smart card services and excellent customer service, we’re excited that they are collaborating to create an even more efficient experience for the user. Since we launched Divvy and TripActions, both companies have completely transformed the way our team manages travel and spend as related to travel and more,” says Nicole Evans, Executive Assistant from Magleby Construction. “Given we’re a high-growth business, having this level of efficiency will be invaluable.”Marketing Technology News: Liferay Announces New Content, Commerce and Headless Capabilities to Drive Personalization at Scaleprn“Conducting business in person is a powerful thing, and the process of business travel, from the time you book a trip to the time you’re reimbursed for it, has traditionally been a cumbersome and real burden for travelers and finance teams alike,” said Rich Liu, Chief Revenue Officer at TripActions. “Divvy has been a significant partner in helping us streamline this once clunky process to create one that is user-first, and ultimately helps organizations gain more visibility and efficiency.”Marketing Technology News: E-discovery and Information Governance Expert Rena Verma Joins FTI Consulting Divvy Expands Offering by Launching Business Travel Platform Powered by TripActions PRNewswireJune 6, 2019, 1:50 pmJune 6, 2019 Alex BeanDivvyDivvy Travelexpense management platformMarketing TechnologyNewsTripActions Previous ArticleFormstack Announces Key Hires Joan Lavis, Rob Wiley and Nathan SinsabaughNext ArticleMarTech Interview with Khris Thayer, CEO and Founder at OPTIZMOlast_img read more

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If FirstParty Data Is the High Ground Customer Experience Is the Escalator

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first_img chatbotsconsumer relationshipscustomer experienceDigital advertisingMightyHive Previous ArticleSentinelOne Announces $120 Million Series DNext ArticleDAA Announces Enforcement Deadline for ‘Political Ad’ Guidelines and Transparency Icon You can’t advertise your way into first-party data superiority. So, you better have a customer experience strategy if you expect to win.First-Party Data: An Oldie but a GoodieEver since Sears & Roebuck launched its famous direct-mail catalog in 1893, brands have used first-party data to grow and compete. Today, direct-to-consumer upstarts are making savvy use of first-party data to edge out older incumbents. But there are only so many brands a typical consumer has the time or inclination to directly interact with, so the race to cement consumer relationships is on.Digital Privacy Throws a Big Wrench into First-Party Data StrategiesThere’s always a catch! Recent developments concerning Digital Privacy are seriously eroding a common first-party data strategy: the use of third-party data as a means of Seeding and Amplifying a brand’s first-party data.This data strategy took the form of a tidy Digital Advertising funnel. The upper funnel started with broad audiences who were winnowed down into a mid-funnel stage. This mid-funnel stage was powered in large part by third-party data that helped identify intent consumers and usher them along. Finally, if all went according to plan, sales revenue and first-party data came out the bottom.But in a stroke of Digital Marketing brilliance, the resultant first-party data could then be recycled and used to “short-circuit” the ad funnel by helping to optimize mid-funnel tactics and find lookalike and intender audiences, thus reducing upper-funnel waste and providing fuel for a self-reinforcing loop. It was a nice system for marketers who could get it tuned up and humming.However, this data-driven strategy isn’t holding up very well as of late—specifically the mid-funnel tactics that run on third-party data. The wires on the mid-funnel short-circuit have been gnawed away by regulations, browser privacy features, and plain old public opinion. The door is closing on brands’ ability to advertise their way into first-party data superiority.Read More: How to Analyze Your Lead Generation Form Using Google Tag ManagerFirst-Party Data Doesn’t Just Grow on Trees. What are the Brands Supposed to Do?If advertising itself can no longer be reliably engineered to generate first-party data, what can? How is a brand supposed to build direct consumer relationships while refraining from targeting those same consumers out of respect for their privacy? People say they want Personalization and Privacy simultaneously. It’s enough to make a marketer’s head explode!To resolve these seeming contradictions, we have to look beyond Advertising.People Don’t like Being Chased, so Give Them Experiences They WantIt’s worth recounting why there would be a backlash against targeted digital advertising in the first place. “Advertising” is a one-way street. However precisely targeted a Digital ad may be, it’s still a unidirectional message pushed from brand to consumer. This consumer expectation of advertising being a benign one-way medium makes it only natural that people would have a visceral aversion to feeling cornered and perhaps exploited by ads that chase them everywhere.To be clear, unidirectional (or “traditional”) ads will continue to work fine in more broadly targeted contexts where consumers won’t get the feeling of being chased, but the mid-funnel is left a bit gutted.If brands want to drive engagement that enriches their troves of first-party data, they will have to build more and better two-way streets where there can be an exchange of value between brand and consumer. This exchange of value is encapsulated in Customer Experience (CX). A strong Customer Experience strategy can take the lead as a brand’s first-party Data Gathering and activation workhorse, working hand in hand with paid media.If “Customer Experience” feels too academic or transactional, think of it as a “give the people what they want” strategy. And what is it that people want? Well, that depends. It’s going to be different for every brand and audience demographic. People want one-day shipping with free returns. They want 24x7x365 live customer support chat. They want to earn reward points. They want to see if that new couch will fit in their living room before they drive 45 minutes to a crowded IKEA to buy it. They want to be entertained. Millennial consumers are desperate to save time. And consumers are quite willing to share data in return for getting what they want. Thus, we begin to see a path forward.Read More: GDPR Compliance: Decoding The Mood A Year LaterCultivating and Scaling Customer Experience Isn’t Easy (But Nothing Good Ever Is)The nice thing about using third-party data was that it scaled well, and as long as your money was green, you could buy-in. CX, on the other hand, is perhaps less “democratic” as a means of enriching first-party data. Because good Customer Experience is built on a mutual exchange of value (where “value” is often not monetary and is entirely intangible), it’s not something that marketers can just buy off the shelf.In fact, for many brands, the refinement of CX strategy won’t fall to the marketing team at all—it will require fundamentally changed business models. In less extreme cases, marketers can double down on existing CX channels such as rewards programs, chatbots, deal-finders or mobile apps. And for brands that lack their own CX channels, there is the option of closely partnering with publishers or content producers and setting up data co-ops. (On a related note, private publisher deals are set to become the top buying method for digital display ads.)But where there are barriers to entry, there are opportunities for first movers and true competitive differentiation. The phrase “never let a good crisis go to waste” certainly applies. Let’s also not forget that with a greater focus on mutually beneficial interactions, rather than forced exposure to overly persistent ads, consumers might end up loathing digital advertising just a little bit less.Marketers ought to be excited.Read More: Navigating GDPR: Preparing for What’s to Come If First-Party Data Is the High Ground, Customer Experience Is the Escalator Myles YoungerJune 7, 2019, 8:15 pmJune 7, 2019 last_img read more

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Asus Captures 40 Percent Share in Gaming Laptop Segment to Open 4th

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first_imgTaiwanese electronics major Asus, which has 40 percent market share in the gaming laptop segment, is working towards expanding its offline footprint in India and would open its fourth Republic of Gamers (ROG) Store in Hyderabad next month, a top company executive said on Tuesday.”Currently we have three ROG stores in metro cities such as Kolkata, Bengaluru and Bhubaneswar. Next month, we will open another one in Hyderabad. We are not only targeting metros but also targeting tier 2 and tier 3 cities to expand our base,” Arnold Su, Business Development Manager, ASUS India told reporters. “We will open three more stores in the country by the end of year. We also have our exclusive stores in the country. Essentially, we’re expanding our channel coverage across the country,” added Su.The Asus ROG Store is a gaming brand store; the first two stores were inaugurated in Kolkata and Bhubaneswar in 2016. The one in Bengaluru is spread over almost 800 square feet where gaming enthusiasts can get hands-on experience of latest technology and hardware without having to buy any of the devices.Currently, the Taipei-headquartered company has 67 ASUS exclusive stores in India and is opening around seven such stores each month that also includes tier 2 and tier cities and towns, said Leon Yu, Regional Head India and South Asia, ASUS.The electronics major is eyeing 50 percent market share in the gaming laptops segment in India while increasing its retail presence from 100 to 200 stores by the end of year. The firm is also aiming to up its share in the consumer laptops division in the country from 11 percent to 15-20 percent by the end of the year. It is currently expanding budget-friendly laptop line-up with affordable models in the “Vivobook” category.According to the company, distribution to customers is very important considering the demographic. “It is not only the big cities… we are also delivering to small towns and we are looking to increase our reach points.. that’s why we have partnered with Flipkart,” added Yu.Today, one in three gaming laptops in the country are sold on Flipkart, according to the e-commerce site. “The gaming category has grown by over 10 times for us in past two years. The ASP of a gaming laptop is about two times the ASP of a normal laptop,” said Adarsh K Menon, Vice President and Head-Private Labels, Electronics and Furniture, Flipkart. asusAsus Indiaasus rogasus rog gaming First Published: July 10, 2019, 11:10 AM ISTlast_img read more

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Didi Predicts New Combination Govt Says Bengal and UP Will Be Kingmaker

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first_img BJPcongressLok Sabha elections 2019Mamata Banerjee First Published: April 18, 2019, 6:21 PM IST New Delhi: West Bengal Chief Minister Mamata Banerjee believes neither the NDA nor the UPA coalitions will come to power next month and that India may see a “new combination” government at the Centre.In an interview to News18 Network editor-in-chief Rahul Joshi, the Trinamool Congress supremo also said that West Bengal (42 seats) and Uttar Pradesh (80 seats) would emerge as the critical states, predicting a nought for the BJP in Punjab, Delhi and the southern states. “This time, West Bengal and Uttar Pradesh will be critical. These two states will make the government. Even in other states like Andhra Pradesh, Telangana and Tamil Nadu, the BJP will not be able to win a single seat. They won’t win any seats in Punjab and Delhi either. Even in Rajasthan, Madhya Pradesh and Chhattisgarh, the BJP’s tally will be reduced to 60 and 40. So where will they get the seats from,” she said.Banerjee didn’t give the Congress much chance either. “The Congress will not be able to form a government alone. How will they do it? All state parties are very strong now. Neither UPA, nor NDA will form the government. Maybe a new combination will take shape; wait for that,” Banerjee said.Refusing to speculate on a PM face, Banerjee batted for “collective leadership”.“Whether it’s AP, Telangana, Odisha, Bihar or Assam, we will all sit down and choose our leader together based on the common minimum programme.”The Trinamool Congress had won 34 of the 42 Lok Sabha seats in Bengal in the 2014 elections. This time the party faces stiff challenge from the BJP which has promised to implement the controversial National Register of Citizens to “throw out infiltrators”, a contentious issue in several constituencies in Bengal.Banerjee is banking on Trinamool Congress being the third largest party in Parliament this time after the two national parties. With SP, BSP and DMK all having local alliance partners, Banerjee fancies her chances as being the leader of the third largest party. She is often heard in rallies saying ‘ektao debo na’ (won’t give a single one), in apparent resolve that she won’t let anyone else win a single seat from the state.last_img read more

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