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Students sell Nicaraguan goods in bookstore

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first_imgThe Nicaraguan-based Custom Elevation, a company founded by three Notre Dame students in 2012, continues to expand its sale of handicrafts to improve the lives of artisans.Co-founder and senior Christian Estrada, who is from Nicaragua, said Custom Elevation bases itself on the principle of fairness.“It is about giving the artisans a chance,” he said. “It is about letting them do what they love and getting paid fairly.”Estrada said the company has developed new handmade products since it began selling its goods at the Hammes Notre Dame Bookstore in April 2013.“We expanded our product line to fit the likes of our various customers,” Estrada said. “In the collegiate market, we have added the Salbeke Hand-woven Bag. We introduced this product in early December and have received quite a bit of attention.”The company introduced the new products after assessing the marketability of the Amaka Hammocks featured in the company’s first product launch.“The hammock has proven to be a very tough product to sell because of the lack of summertime activities around Notre Dame and the high price point due to royalty expenses, transportation and packaging,” Estrada said. “This is why we introduced the Salbeke.”Estrada said the artisans employed by Custom Elevation work out of a renovated building in the Nicaraguan city of Masaya, where the production of handicrafts stretches back many generations.“The conditions in Masaya in general are still very bad. Given that the artisan community is extensive, it will be hard to fix this problem right away, but our vision is to help change the lives of as many artisans as possible,” Estrada said. “By eventually expanding to more and more universities and institutions, we will be able to increase the size of our facility and the number of workers we employ.”Between business classes and collaboration with recent Notre Dame alumnus Roberto Pellas, Estrada said he has met with officials from Texas Christian University (TCU) and the University of Texas at Austin to market Custom Elevation’s products bearing the logos of each institution.“I just met with TCU’s licensing director and it went very well,” Estrada said. “We have basically secured a license with them and will most probably start selling at their bookstore around June.”In addition, Estrada said Custom Elevation has set its sights on the corporate logo market.“This will be pretty much like the collegiate market in that we will personalize our products with institutional logos,” he said. “We are also selling our generic products [without logos] at different boutiques in Nicaragua and here in the states.”Tags: Custom Elevationlast_img read more

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Why feedback should be a priority at your credit union

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first_img 38SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,John Pettit John Pettit is the Managing Editor for CUInsight.com. John manages the content on the site, including current news, editorial, press releases, jobs and events. He keeps the credit union … Web: www.cuinsight.com Details When feedback is obtained regularly, it’s a valuable source of information that can be helpful in making decisions in many areas of the business. Here are three ways feedback should be used at your credit union.From member to credit union: If you want to provide your members with the best possible products and services to meet the needs in their lives, you need to listen to them. Members have problems, and it’s your job to help solve them. Giving the member what they want is a great way to build loyalty and trust, and feedback is a great way to know if you’re members are satisfied with what you’re providing.From employee to manager: Employees see things you don’t see in the day to day processes in your office. Employees keep things running. If you want your ship to sail as smooth as possible, you need to listen to your employees. Do they have the tools they need to succeed? Could processes be changed to improve the way things work? Listen to your employees. When they feel like their voice matters, they’ll feel valued and appreciated.From manager to employee: Employees want to feel valued. If your team doesn’t feel that you appreciate the great work they do, it doesn’t provide them with the urge to work hard to accomplish those things. On the flip side, if they’re not performing to the level you’d like, they want you to tell them. When a project is successful, let them know it. When they know where they stand, they’ll be inspired to work hard and do amazing things for you.last_img read more

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