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5 reasons why landing pages are the reason social media posts don’t convert

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first_img 39SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Penne D. VanderBush With over 10 years of experience in financial industry marketing, and former VP of Marketing for the largest state-chartered credit union in Vermont, Penne joined the FI GROW Solutions team … Web: figrow.com Details It’s Too Content Heavy:A page layered with line after line of full width body text is an immediate turnoff for any viewer. A product or service page should:– Consist of short paragraphs– Utilize white space– Use of bullet points to help convey information with brevity– Include a relevant on-page image with visual appeal. (When possible, this image should match the image in the social post for relatability.) Unclear or Missing Call to Action (CTA):A clear CTA button, to purchase or place the product or service, is a must; multiple CTAs can be used if they’re for the same action. When links to additional information are needed, create text links (that open in a new browser window) to help the user navigate. Text links won’t distract from the main CTA button and confuse the user. If there’s no CTA on the page, a social media lead can’t convert – it’s that simple. The Page Titles are WAY Off:A viewer will skim header titles to gain an understanding of the type of information that is offered before reading (did you skim the bold text before reading this post?). Think of page titles like a table of contents and use Header 2 and Header 3 titles to convey a quick synopsis of the information on the page. Ensure the titles are in a sequential order for how the reader will make sense of the product or service details. Missing One-Liners:They’re a visual milestone for progress through the content. Add quotes or one line power statements to drive home the benefits of your products and services, but do it in a nutshell. Crafting an effective social media post is a skill that marketers spend a considerable amount of time trying to perfect. After many iterations and use of excellent social media tactics, often staff struggle to show how the posts are effective at product or service promotion, and therefore unreliable in demonstrating bottom line impacts. Even the most well-crafted social post won’t drive bottom line impacts without an equally well-crafted landing page.A landing page has 3-5 seconds to capture the attention of the reader and convince them your content will be worth their time to read. The overall visual appeal and readability of the page is a huge factor in that decision. Here are five reasons why viewers intrigued by a social media post will bounce from a product or service landing page without taking action: Promised Value is Hidden:The social media post that lead the viewer to the page promised some type of value or reason why they should be interested in your product or service. That value should be highlighted near the top of the landing page, even if it’s only highlighted for the length of the social media post lifespan or ad campaign. A user will take the time to read more about the value they were shown, but they won’t take time to find the value indicated on the social post if it’s hidden in landing page content. So make sure your product or service’s most clear and convincing benefits are at the beginning of your page.A well optimized landing page will not only help convert social media traffic, it will help lower bounce rates from social media traffic sources. Bounce rates on pages across website domains vary for many reasons. Pages in a 35-45% bounce rate range are performing well. Anything over 70% is at risk of negatively impacting the value of your site to search engines. Because social media traffic trends at a higher bounce rate, optimizing product and service pages even just for visual appeal, will decrease the risk of social traffic negatively impacting bounce rates. Visual appeal is not graded by search engines and therefore should not be completed at the expense of SEO value.Social media traffic is well qualified traffic. These viewers were willing to leave a platform of entertainment and community to hear what you have to say about your product or service. The cost of social media ad placement, post scheduling software/services, and staff training, to create impactful lead generating content for this audience, has the potential to drive significant positive impact to your FI’s bottom line. But a poorly designed landing page will be detrimental to the success of those efforts and a sheer waste of that purposefully allocated social media ads budget. On the other hand, a well-designed landing page acts as the conduit for social audiences to convert as new members, or existing members with greater share of wallet at your credit union.Read more about how we help financial institutions with social media and other digital marketing and sales on our Social Stairway blog, or visit our website for more details about working with us.last_img read more

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Joe Aribo’s Rangers fined £15,000 by Scottish FA

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first_img Promoted Content10 Risky Jobs Some Women DoWho Is The Most Powerful Woman On Earth?Who Earns More Than Ronaldo?2020 Tattoo Trends: Here’s What You’ll See This Year14 Hilarious Comics Made By Women You Need To Follow Right NowWhich Country Is The Most Romantic In The World?9 Facts You Should Know Before Getting A TattooThe Most Exciting Cities In The World To VisitA Hurricane Can Be As Powerful As 10 Atomic Bombs7 Mind-Boggling Facts About Black Holes7 Theories About The Death Of Our UniverseBirds Enjoy Living In A Gallery Space Created For Them Loading… There was a mass confrontation at Easter Road, during which coaches from both sides received red cards. Read Also:Rangers appeal against Referee Jacob Gwatsa The Scottish Premiership club have been ordered to pay £10,000 immediately, while the remaining £5,000 is suspended until the end of the season. FacebookTwitterWhatsAppEmail分享 Rangers have been fined £15,000 by the Scottish FA for failing to act in an “orderly fashion” in games against Celtic and Hibernian in December. The charges relate to behaviour during the wins at Celtic Park and Easter Road. Two-thirds of the fine results from the Old Firm match, for gestures made by Alfredo Morelos and Ryan Kent.Advertisementlast_img read more

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