The Nicaraguan-based Custom Elevation, a company founded by three Notre Dame students in 2012, continues to expand its sale of handicrafts to improve the lives of artisans.Co-founder and senior Christian Estrada, who is from Nicaragua, said Custom Elevation bases itself on the principle of fairness.“It is about giving the artisans a chance,” he said. “It is about letting them do what they love and getting paid fairly.”Estrada said the company has developed new handmade products since it began selling its goods at the Hammes Notre Dame Bookstore in April 2013.“We expanded our product line to fit the likes of our various customers,” Estrada said. “In the collegiate market, we have added the Salbeke Hand-woven Bag. We introduced this product in early December and have received quite a bit of attention.”The company introduced the new products after assessing the marketability of the Amaka Hammocks featured in the company’s first product launch.“The hammock has proven to be a very tough product to sell because of the lack of summertime activities around Notre Dame and the high price point due to royalty expenses, transportation and packaging,” Estrada said. “This is why we introduced the Salbeke.”Estrada said the artisans employed by Custom Elevation work out of a renovated building in the Nicaraguan city of Masaya, where the production of handicrafts stretches back many generations.“The conditions in Masaya in general are still very bad. Given that the artisan community is extensive, it will be hard to fix this problem right away, but our vision is to help change the lives of as many artisans as possible,” Estrada said. “By eventually expanding to more and more universities and institutions, we will be able to increase the size of our facility and the number of workers we employ.”Between business classes and collaboration with recent Notre Dame alumnus Roberto Pellas, Estrada said he has met with officials from Texas Christian University (TCU) and the University of Texas at Austin to market Custom Elevation’s products bearing the logos of each institution.“I just met with TCU’s licensing director and it went very well,” Estrada said. “We have basically secured a license with them and will most probably start selling at their bookstore around June.”In addition, Estrada said Custom Elevation has set its sights on the corporate logo market.“This will be pretty much like the collegiate market in that we will personalize our products with institutional logos,” he said. “We are also selling our generic products [without logos] at different boutiques in Nicaragua and here in the states.”Tags: Custom Elevation
World football-governing body, FIFA and its African confederation, CAF recently at the CAF headquarters in Cairo, Egypt hosted the first Regional Integrity Workshop on the upcoming FIFA Women’s World Cup finals (France 2019).The interactive workshop, attended by integrity officers of nine Member Associations of FIFA across three confederations, was the first of a planned three sessions ahead of the finals in France, with two more scheduled to be co-hosted by CONCACAF and the Spanish Football Association this month.The Nigeria Football Federation was one of the nine Member Associations represented in Cairo, with its integrity officer, Barrister Okey Obi, making a presentation on integrity matters in Nigerian Football. There were presentations, group discussions and practical sessions with the aim of preventing any method such as match manipulation or corruption, which might jeopardize the integrity of the game. FIFA, thereafter, released a statement saying the workshop provided an opportunity to work hand in hand with the integrity officers of the participating MAs and Confederations on measures aiming at protecting the integrity of the competition.Vincent Ven, FIFA’s Head of Integrity, stated: “This Regional Integrity Workshop has provided an important opportunity to work closely with the Member Associations and Confederations on integrity measures currently in place aimed at protecting the FIFA Women’s World Cup in France, as well ensuring that integrity officers from participating teams have the right knowledge and skills to brief players, officials and teams ahead of FIFA competitions later this year.“We look forward to continuing to work with Confederations and other Member Associations to help further educate and raise awareness around ongoing integrity education initiatives and prevention programmes in football.”CAF’s Director of Legal Affairs, Achta Mahamat Saleh, added: “It is an honour for us to kick-start such an important series of workshops aiming at protecting the integrity of the game. Making sure that football is clear of any wrongdoing and that everyone involved is well aware of his or her responsibilities is of utmost importance. The interactive format of the sessions definitely helped participants to learn, share and prepare themselves in the best way possible.”Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram
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