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5 reasons why landing pages are the reason social media posts don’t convert

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first_img 39SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Penne D. VanderBush With over 10 years of experience in financial industry marketing, and former VP of Marketing for the largest state-chartered credit union in Vermont, Penne joined the FI GROW Solutions team … Web: figrow.com Details It’s Too Content Heavy:A page layered with line after line of full width body text is an immediate turnoff for any viewer. A product or service page should:– Consist of short paragraphs– Utilize white space– Use of bullet points to help convey information with brevity– Include a relevant on-page image with visual appeal. (When possible, this image should match the image in the social post for relatability.) Unclear or Missing Call to Action (CTA):A clear CTA button, to purchase or place the product or service, is a must; multiple CTAs can be used if they’re for the same action. When links to additional information are needed, create text links (that open in a new browser window) to help the user navigate. Text links won’t distract from the main CTA button and confuse the user. If there’s no CTA on the page, a social media lead can’t convert – it’s that simple. The Page Titles are WAY Off:A viewer will skim header titles to gain an understanding of the type of information that is offered before reading (did you skim the bold text before reading this post?). Think of page titles like a table of contents and use Header 2 and Header 3 titles to convey a quick synopsis of the information on the page. Ensure the titles are in a sequential order for how the reader will make sense of the product or service details. Missing One-Liners:They’re a visual milestone for progress through the content. Add quotes or one line power statements to drive home the benefits of your products and services, but do it in a nutshell. Crafting an effective social media post is a skill that marketers spend a considerable amount of time trying to perfect. After many iterations and use of excellent social media tactics, often staff struggle to show how the posts are effective at product or service promotion, and therefore unreliable in demonstrating bottom line impacts. Even the most well-crafted social post won’t drive bottom line impacts without an equally well-crafted landing page.A landing page has 3-5 seconds to capture the attention of the reader and convince them your content will be worth their time to read. The overall visual appeal and readability of the page is a huge factor in that decision. Here are five reasons why viewers intrigued by a social media post will bounce from a product or service landing page without taking action: Promised Value is Hidden:The social media post that lead the viewer to the page promised some type of value or reason why they should be interested in your product or service. That value should be highlighted near the top of the landing page, even if it’s only highlighted for the length of the social media post lifespan or ad campaign. A user will take the time to read more about the value they were shown, but they won’t take time to find the value indicated on the social post if it’s hidden in landing page content. So make sure your product or service’s most clear and convincing benefits are at the beginning of your page.A well optimized landing page will not only help convert social media traffic, it will help lower bounce rates from social media traffic sources. Bounce rates on pages across website domains vary for many reasons. Pages in a 35-45% bounce rate range are performing well. Anything over 70% is at risk of negatively impacting the value of your site to search engines. Because social media traffic trends at a higher bounce rate, optimizing product and service pages even just for visual appeal, will decrease the risk of social traffic negatively impacting bounce rates. Visual appeal is not graded by search engines and therefore should not be completed at the expense of SEO value.Social media traffic is well qualified traffic. These viewers were willing to leave a platform of entertainment and community to hear what you have to say about your product or service. The cost of social media ad placement, post scheduling software/services, and staff training, to create impactful lead generating content for this audience, has the potential to drive significant positive impact to your FI’s bottom line. But a poorly designed landing page will be detrimental to the success of those efforts and a sheer waste of that purposefully allocated social media ads budget. On the other hand, a well-designed landing page acts as the conduit for social audiences to convert as new members, or existing members with greater share of wallet at your credit union.Read more about how we help financial institutions with social media and other digital marketing and sales on our Social Stairway blog, or visit our website for more details about working with us.last_img read more

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Maybe it’s time for the people of Lika to organize a study trip for us? The

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first_imgChallenge the potential and offer of Lika as a tourist destination (or any other region) only because we do not know enough about it and at the same time share our personal opinion, attitude or inclination as misinformation, thus degrading the destination only because we do not like it or do not know it enough, it does not harm only that destination or location, but the overall offer of Croatian tourist products, especially because it is and can be very diverse and rich, and thus even more attractive to all future guests. Ako otvorimo stranicu turističke zajednice regije Lika, pronaći ćemo ne mali broj trasiranih biciklističkih staza, koje prolaze što kroz naselja, što kroz šumske puteve, seoske ceste pa čak i zahtjevnije, “divlje”staze. Ljubitelji adrenalina imaju priliku isprobati zipline koji je među najdužima u Europi ili se pak proljuljati na divovskoj ljuljački, koja se nalazi tek 10-15 minuta vožnje udaljena od rodne kuće jednog od najvećih genija u povijest čovječanstva – Nikole Tesle. We rarely talk about the responsibility that tourism professionals have (or should have) when informing about destinations. The recent situation that happened within an FB group, when a colleague who introduced himself as a tourist worker with 20 years of experience, almost made fun of the future guest of the city of Gospić, arguing that there is nothing to “be” or “do”, prompted me to think and commenting on just this topic. ‬It is already known that tourist trends suggest that “being” and “working” as a tourist in a city no longer means only the sun and the sea, large resorts and / or cities. We took Lika as an example, so let’s move on to her. In this part of Lijepa naša there are three national parks, one of which (Plitvice Lakes) is under the protection of UNESCO, just like the beech forests of Northern Velebit and Paklenica, which are included in the same list as the original beech forests of the Carpathians and other regions of Europe. . Velebit, our longest mountain, which is also a nature park, is adorned with beautiful hiking and mountaineering trails. Hiking enthusiasts certainly know about the “Premužić trail”, and in addition, the locations on the network of trails “Via Dinarica” ​​are marked. Barać’s caves, Grabovača Cave Park, Cerovac Caves will surely be found in the itinerary of all those who are interested in the mystical world of the underground and karst. Author: Martina Ljuština, Experiences.hr Over 20 cheese dairies and family farms are located in this region and offer their products and tourist story to visitors, in accordance with the popularly known openness and cordiality of Lika hosts, abundant portions and the culture of brandy toasting. Isn’t this an experience that authentically tells the story of tradition, culture and gastronomy? Aren’t these the expectations of today’s tourists? This is not all that Lika can and offers, this is not all that hardworking tourism workers create, this is not all that Lika visitors can experience here. ‬ Maybe it’s time for the people of Lika to organize a study trip for us? Thelast_img read more

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Financial gain trumps espionage as top motivator in cyber attacks: Report

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first_imgThe report found that 86 percent of breaches were for money, not for purposes of spying. Credential theft, phishing and compromising business emails caused 67 percent of the cyber attacks. As more businesses moved to web-based solutions, so did hackers. According to the report, breaches on web and cloud applications rose to 43 percent, double the previous year. Companies like Facebook Inc and Salesforce have extended working remotely to at least the rest of the year, with more businesses expected to follow suit. Verizon Business Group CEO Tami Erwin said the “digital transformation” to the work-from-home model during the coronavirus pandemic has presented a number of security red flags. “A lot of people ended up sending workers to work from home without really thinking through what were some of the security elements in the future,” Erwin told Reuters. “I think employees working from home are probably more vulnerable to attacks.” Erwin said businesses can protect themselves from cyber attacks by keeping employees educated on phishing and other fraudulent tactics to access sensitive information.Topics : Money trumped spying as the top motivator for data breaches last year, according to Verizon’s annual report on cyber crimes published on Tuesday. About nine out of 10 breaches were financially motivated, based on an examination of more than 32,000 incidents and nearly 4,000 confirmed break-ins in 81 countries, the report said. Verizon Business 2020 Data Breach Investigations Report found that confirmed data breaches doubled from the prior year. As the coronavirus pandemic has forced people indoors, cyber attacks on businesses are expected to climb. last_img read more

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Alexandre Lacazette reveals Unai Emery’s message to Arsenal players before Napoli win

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first_imgAlexandre Lacazette reveals Unai Emery’s message to Arsenal players before Napoli win Advertisement Metro Sport ReporterFriday 19 Apr 2019 8:10 amShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link451Shares Comment Emery named an attacking line up and was pleased to be rewarded (Picture: Getty)‘Here we showed the players have the habit to play matches against good teams, good players, good atmosphere like here. We wanted more possession and to control the match with the ball.‘We didn’t do all I wanted but in the positioning, above all in the first half, we were very good. We pressed well against them, they want to win back possession with combinations. We did big pressing against them and were in their box on a lot of moments, [creating] the possibility to score.‘Our objective today was to score, we did that, and after also to win and think to do one step, being consistent in 90 minutes.’More: Arsenal FCArsenal flop Denis Suarez delivers verdict on Thomas Partey and Lucas Torreira movesThomas Partey debut? Ian Wright picks his Arsenal starting XI vs Manchester CityArsene Wenger explains why Mikel Arteta is ‘lucky’ to be managing Arsenalcenter_img Lacazette’s first-half free-kick set up an excellent win for Arsenal (Picture: Getty)And Lacazette has now revealed that the Spanish coach was eager for his side to play attacking, front-foot football rather than just sit on their first-leg lead.AdvertisementAdvertisementADVERTISEMENT‘The manager wanted us to score, he knew it was going to be difficult for Napoli to score four goals,’ the striker explained to RMC Sport after the game.More: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man City‘Everyone was supportive. We could have played better, done better with the ball, but we’re not going to complain.’Emery was pleased with how the side carried out his plan, saying: ‘I’m very proud of my players, very proud of our work. The Frenchman scored the only goal in an accomplished away performance (Picture: Getty)Alexandre Lacazette says Unai Emery told his Arsenal players to attack from the off and bag an away goal as he masterminded the side’s excellent Europa League win over Napoli.The north Londoners travelled to Naples with a two-goal first-leg lead and, after seeing off a few scares from the hosts, went ahead on the night through Lacazette’s excellent free-kick.Emery named a bold starting XI for the game, pairing the French striker with Pierre-Emerick Aubameyang for the first time in an away game since February. Advertisementlast_img read more

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Scott is great late to win IMCA Modified feature at Marshalltown Frostbuster

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first_imgJohnny Scott found the top side of the track to his liking in racing from 18th starting to win Friday’s IMCA Modified Frostbuster feature at Marshalltown Speedway. (Photo by Bruce Badgley, Motorsports Photography)MARSHALLTOWN, Iowa (April 7) – Johnny Scott was understandably impressed by the quality of the IMCA Modified feature field at Marshalltown Speedway’s Frostbuster special Friday night.The New Mexico native, now racing out of Cameron, Mo., was the most impressive, racing from 18th starting to top the $1,000 to win event ahead of Kyle Brown and Hunter Marriott.“There were a lot of good cars here tonight. We got a break when we got a caution with five or six laps to go and restarted seventh,” he said. “I stayed on the outside, ran side-by-side with Kyle and finally cleared him for the lead coming to the white flag.”“Everything worked out for us,” Scott added. “We’ve run in the top five at Marshalltown before and it feels good to finally win here.”Chris Simpson and Clint Luellen completed the top five finishers. Scott was already on the Fast Shafts All-Star Invitational ballot.More than 160 cars were entered for the first of three weekend Frostbusters. Boone Speedway hosts the Saturday event, Benton County Speedway at Vinton the Sunday show.Newton High School sophomore Ethan Braaksma got on the road to Marshalltown right after class on Friday and drove to his career first Karl Chevrolet Northern SportMod feature win.Starting his second full season in the division, Braaksma drew the pole, found the top side to his like and led another field full of heavy hitters to the checkers.“I kind of held my line and drove away with it,” he said. “I couldn’t find anything on the bottom so I went back to the top.”Runner-up was Sam Wieben and Austin Luellen was third.Damon Murty won the IMCA Sunoco Stock Car feature, ahead of Jay Schmidt and Randy Brands. Benji Irvine got the best of his IMCA Sunoco Hobby Stock foes, with Nathan Ballard second and Eric Stanton third.Feature ResultsModifieds – 1. Johnny Scott; 2. Kyle Brown; 3. Hunter Marriott; 4. Chris Simpson; 5. Clint Luel­len; 6. Adam Larson; 7. Todd Shute; 8. Jason Wolla; 9. Jacob Murray; 10. Jesse Hoeft; 11. Josh Gilman; 12. Ronn Lauritzen; 13. Jimmy Gustin; 14. Casey Skyberg; 15. Trent Jackson; 16. T.J. Smith; 17. Joel Rust; 18. Tim Lemirande; 19. Adam Reed; 20. Gatlin Leytham; 21. Jenae Gustin; 22. Racer Hulin; 23. Mike Van Genderen; 24. Justin Medler.Stock Cars – 1. Damon Murty; 2. Jay Schmidt; 3. Randy Brands; 4. Mitch Hovden; 5. Justin Temeyer; 6. Tyler Pickett; 7. Angel Munoz; 8. Larry Karcz; 9. Kyle Brown; 10. Jake Nelson; 11. Bret Koehler; 12. Jeremy Swanson; 13. Abe Huls; 14. Trent Murphy; 15. David Bouche; 16. Chris Wiltse; 17. Dave Atcher; 18. Tyler Muirhead;19. Todd Reitzler; 20. Jerry Winkler; 21. Jeff Mueller; 22. Michael Murphy; 23. Kevin Balmer.24. Brendon LaBatte.Northern SportMods – 1. Ethan Braaksma; 2. Sam Wieben; 3. Austin Luellen; 4. Jake McBirnie; 5. Johnathon Logue Jr.; 6. Carter VanDenBerg; 7. Wyatt Block; 8. Brandon Schmitt; 9. Hunter Parsons; 10. Tim Warner; 11. Chase Rudolf; 12. Kyle Olson; 13. Thomas Egenberder; 14. Vince Engebregtsen; 15. Lynn Brockett; 16. Dan Melton; 17. Kevin Bethke; 18. Scott Williams; 19. Dusty Masolini; 20. Cory Pestotnik; 21. Jon Schultz; 22. Brett Meyer; 23. Joey Schaefer; 24. Ja­son Mason.Hobby Stocks – 1. Benji Irvine; 2. Nathan Ballard; 3. Eric Stanton; 4. Shannon Anderson; 5. Billy Rhoades; 6. Eric Knutson; 7. Aaron Rudolph; 8. Clint Nelson; 9. Bryce Sommerfeld; 10. Shawn Kuennen; 11. Luke Bird; 12. Garrett Eilander; 13. Tyson Overton; 14. Dustin Graham; 15. Justin Wacha; 16. Eugene Nicklas; 17. Ryan Wells; 18. Solomon Bennett; 19. Gary Pfantz; 20. Leah Wroten; 21. Dylan Nelson; 22. Kenny Hay; 23. Brian Derry; 24. Brandon Cox.last_img read more

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