National survey finds 60 percent of travel brands face loyalty challengesBrand Keys 2018 customer loyalty engagement index: It isn’t politics (or social activism) as usualVoter tribalism and consumer advocacy create unprecedented shifts in category values necessitating a new-view of engagement and loyalty for brandsAvis, Lyft, Hyatt, and Wingate Maintain Category DominanceNew Engagement Paradigm Creates Leadership OpportunitiesDelta, Wyndham Microtel, Marriott, Yahoo TravelPolitical polarization and more fervent social movements like #grabyourwallet, #MeToo, and #TimesUp have changed the face of brand engagement and consumer loyalty, according to the Brand Keys 23rd annual Customer Loyalty Engagement Index® (CLEI), conducted by the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “This is the first time since the Index was initiated nearly 25 years ago where basic tenets of consumer loyalty and engagement have been turned upside-down,” said Robert Passikoff, president of Brand Keys.Biggest Shifts In Category Dynamics and Brand LeadershipThis year the Brand Keys CLEI examined 84 categories and 761 brands – from Automotive and OTC Allergy Meds to Computers, Fast-Casual Dining, Tax Preparation and Online Investing, Retail (of all types), Smartphones, Cable and Broadcast News, and Cosmetics.How consumers view a category and how they will compare brands competing in that category changed dramatically in 60 percent of Travel-related categories. That shift resulted in a brand engagement and loyalty transformation and a shift in brand leadership of 50 percent.“We’ve just never encountered these kinds of value-adjustments before,” noted Passikoff. “But then, we haven’t seen this kind of political polarization or social turmoil at the same time since we began taking these assessments either.”What Drives Category Change? Political Tribalism or Social Activism?The Travel-Related categories reacting most to values associated with Political Tribalism including Personal Responsibility, Moral Order, Family Values, Fiscal Conservatism, and Established Social Structures were:1. Airlines2. App-Based Ride Share3. Upscale Hotels4. Luxury HotelsThe sectors reacting most to values associated with social activism that included Empathy, Equality, Empowerment, Individualism, and Pride were:1. Car Rentals2. Economy Hotels3. Midscale Hotels4. Online TravelEntirely New-View of What Consumers See As Ideal’Brand engagement’ is still best defined by how well a brand can meet the expectations consumers hold for the values that drive purchases behavior in a given category,” noted Passikoff. “But category political polarization and social activism have shaken those values to their core. If marketers think they knew what consumers’ ‘Category Ideals’ looked like before, they need to take another hard look, because as of now consumers have an entirely new-view of what is the Ideal for them,” said Passikoff.The Future of Successful Branding (Politically and Socially)Decision-making has become more emotionally-driven over the past decade,” said Passikoff. “But the addition of tribal political and activist values has transformed the brand space into something marketers haven’t faced before. ‘Business as usual’ won’t cut it in this brandscape.”“We expect to see value and expectation shifts,” said Passikoff, “But we’ve never measured anything on this scale before! Fortunately the integrated psychological nature of our approach allows us to identify new and particularly resonant emotional values and measure how they impact a category. This was the year that political tribalism and social activism rose to the top and are going to change how successful branding is done in the future.”A complete list of the CLEI’s 84 categories can be found at http://brandkeys.com/portfolio/customer-loyalty-engagement-indexSource = Brand Keys
by Jocelyn Noveck, The Associated Press Posted Dec 13, 2017 5:56 pm PDT Last Updated Dec 13, 2017 at 6:40 pm PDT AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email Report: 3 women accuse music mogul Russell Simmons of rape FILE – In this July 18, 2015 file photo, Russell Simmons speaks appears at the RUSH Philanthropic Arts Foundation’s Art for Life Benefit in Water Mill, N.Y. Three women have told the New York Times that music mogul Russell Simmons raped them. Simmons, in a statement to the paper, vehemently denied what he called “these horrific accusations,” saying all his relations have been consensual. (Photo by Scott Roth/Invision/AP, File) NEW YORK, N.Y. – Three women have told the New York Times that music mogul Russell Simmons raped them, the latest in a cascade of serious allegations of sexual misconduct against powerful men in entertainment, media, politics and elsewhere.Simmons vehemently denied what he called “these horrific accusations,” saying in a statement emailed to The Associated Press that “all of my relations have been consensual.”The allegations reported by the Times Wednesday stem from the 1980s and 1990s. One woman, Drew Dixon, said Simmons assaulted her in his downtown apartment in 1995, when she was an executive at Def Jam Recordings, reporting to Simmons. She quit Def Jam soon after, she told the Times, saying, “I was broken.” Through his lawyer, Simmons acknowledged to the newspaper that he engaged in “inappropriate conduct” with Dixon while she worked at Def Jam. But he “emphatically states that he did not have sex with her,” his lawyer said.Another, Tina Baker, said Simmons raped her in the early ’90s, when he was her manager. “I didn’t sing for almost a year,” Baker was quoted as saying. After the assault, she said, “I went into oblivion.” Through his lawyer, Simmons told the Times he had “no recollection of ever having any sexual relations with Ms. Baker.”A third, Toni Sallie, a music journalist, dated Simmons briefly in 1987. A year later, in 1988, Simmons invited her to his Manhattan apartment for a party, she told the Times, but when she arrived she was the only one there, and Simmons led her to his bedroom, pushed her on the bed and raped her. “We were fighting. I said no,” she was quoted as saying. The Times said that Simmons, through his lawyer, acknowledged he had dated Sallie but denied nonconsensual sex.In each case, the paper said, friends and associates of the accusers said they had been told of the incidents at the time.The paper quoted a fourth woman, Christina Moore, who accused Simmons of groping her during a brief encounter in Miami in 2014.“The current allegations sent to me by the New York Times range from the patently untrue to the frivolous and hurtful. The presumption of innocent until proven guilty must not be replaced by ‘Guilty by Accusation,’” Simmons said in his statement.He said he would “relentlessly fight against any untruthful character assassination that paints me as a man of violence.”The allegations weren’t the first to hit the producer and entrepreneur recently. Late last month, HBO said it would edit out any link to Simmons in its “All Def Comedy” show in the wake of an allegation by screenwriter Jenny Lumet, who said Simmons had sex with her more than two decades ago despite her repeated demands that he stop. Simmons said he had a different memory of the night but apologized and said he was stepping away from his companies.Lumet said she went public after model Keri Claussen Khalighi said Simmons coerced her to perform a sex act and later penetrated her without her consent in his New York apartment in 1991. Simmons said the sex with Klalighi was consensual.Simmons and Rick Rubin founded Def Jam Recordings was founded in 1984. It made stars of such hip-hop artists as LL Cool J, Slick Rick, The Beastie Boys and Public Enemy, and its roster currently includes Kanye West, Justin Bieber, Frank Ocean, Alessia Cara, Jeremih, Jeezy, Iggy Azalea, Big Sean, Nas and 2 Chainz.
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