Costa Rica’s Central Bank announced Tuesday that it will circulate three new banknotes of ₡5,000 ($10), ₡10,000 ($20) and ₡50,000 ($99) in August.Once the new bills are out, the old ones will need to be exchanged in banks. Beginning in December, only the Central Bank will exchange them.All new banknotes display images of former presidents: The ₡5,000 note is yellow and has the image of Alfredo González Flores, the green ₡10,000 bill shows three-time President José Figueres Ferrer and the ₡50,000 – purple – portrays the image of another three-timer, President Ricardo Jiménez Oreamuno.Following an introductory campaign for the new bills, Central Bank authorities explained that these also include security features to prevent counterfeiting, for example, translucent watermarks, color-changing shapes and textured images. Facebook Comments Related posts:Costa Rica circulates new ₡1,000 and ₡2,000 bills Old banknotes lose their value from January 1 Central Bank issues new improved ₡5,000 banknotes Central Bank: That ₡5,000 counterfeit bank note message is fake
Facebook Comments Related posts:Costa Rica to cash in on 2014 World Cup with TV, print publicity around the world Tourism officials approve first licenses for use of country brand ‘Essential Costa Rica’ Costa Rica hopes La Sele will bring home a trophy, along with more tourists Costa Rica TV spot competes in World Tourism Organization contest La Sele’s historic qualification for the quarterfinals round of the 2014 World Cup in Brazil prompted the Costa Rican Tourism Board (ICT) to extend the airing of a TV ad campaigncurrently promoting the country as an ideal destination for tourism, trade and investment.The 30-second spot was launched on June 11 on TV stations in the U.S., Spain, Germany, England, Wales, Scotland, Northern Ireland, the Netherlands and France, along with print and online ads.ICT Promotions Director Ireth Rodríguez said “the country is experiencing a historic moment” that makes it imperative to add promotions that reach millions of World Cup viewers who are talking about Costa Rica.“The national team’s great performance is a big opportunity for the country and the entire tourism sector including airlines, travel agencies and other sectors who see this important event as a boost for business,” Rodríguez said.The “Essential Costa Rica” country brand was launched last September and already has been presented to officials and tourism entrepreneurs in several countries in Asia, Europe and the Americas.ICT officials estimate the new promotion will reach some 14 million people, as the spot will be broadcast in English, German, Spanish and French.This will be the last advertising investment for Costa Rica at the World Cup, meaning that if La Sele beats Holland on Saturday, the ICT will not spend more on future matches.Watch the ICT spot:
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