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Gallery Media Group Aims for Authenticity

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first_imgThat led to the formation of Gallery Media Group, which houses PureWow. In June, the group launched its second media property: ONE37pm, aimed at young men and focused on the intersection of culture and entrepreneurship. A few years back, Gary Vaynerchuk knew he wanted to get into the content business. But the New York entrepreneur and investor, who has run ad agency VaynerMedia since 2009, didn’t want a clickbait farm just chasing quick-and-easy views.Vaynerchuk was friends with Ryan Harwood, founder of women’s lifestyle site PureWow. Over time, he came to understand PureWow’s business better — and then bought it in January 2017. “The fact that PureWow was not very good at siphoning off audience from Facebook was very interesting,” he says. “It’s a real brand.” ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 Gallery’s central philosophy is to produce compelling, upbeat content that’s authentic to the millennial audiences it is trying to hit, says CEO Harwood. “These are not snarky brands,” he says. “We want to be a respite from the noise and negativity.”In a break with the conventional church/state divide in place at publishing companies, Gallery’s editors collaborate with the sales marketing team on branded content. Still, Harwood notes, “you can’t jam something down the audience’s throat just because it’s beneficial to the advertiser.”Gallery Media generates the bulk of its revenue through branded content, having done work for Procter & Gamble’s Olay and Johnson & Johnson’s Neutrogena. This summer Gallery made a big hire from the TV biz, tapping Kate Mitchell, previously SVP of sales at Oprah Winfrey’s OWN, to be its first chief revenue officer. Mary Kate McGrath is its chief content officer.“We’re trying to build something so that when a brand does something with us, it gets meaningful impressions, not just talk,” Vaynerchuk says.Pictured: Mary Kate McGrath, Gary Vaynerchuk and Ryan Harwood lead Gallery Media Group. Popular on Variety last_img read more

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Arizona Cardinals wide receiver Larry Fitzgerald

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first_imgArizona Cardinals wide receiver Larry Fitzgerald, right, is tackled by Los Angeles Rams defensive back John Johnson, bottom, and defensive back Lamarcus Joyner during the first half of an NFL football game Sunday, Sept. 16, 2018, in Los Angeles. (AP Photo/Marcio Jose Sanchez) Former Cardinals kicker Phil Dawson retires Top Stories Comments   Share   Arizona Cardinals wide receiver Larry Fitzgerald did not return to the game after suffering a hamstring injury in the fourth quarter Sunday, but he expressed minimal concern after the game.“I could’ve played,” he said after a second of thought. “I don’t know how effective I could’ve been, but I could’ve managed my way through.”But the Cardinals, who lost to the Los Angeles Rams 34-0, had no reason to put the star veteran back in the game. Head coach Steve Wilks called it a “minor” injury and pulled him with the game out of reach. The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo Fitzgerald said the hamstring had “been a little tight the last 10 days or so.”On Monday with Bickley and Marotta on 98.7 FM Arizona’s Sports Station, Wilks said that Fitzgerald was still day-to-day.“Again, making sure I monitor his reps this week. I know he’s going to get in there and get the proper treatment,” Wilks said.Related LinksRapid Reactions: Cardinals get shut out by Rams in Week 2Cardinals head coach Steve Wilks on loss: ‘Everybody will be evaluated’He finished the game with three receptions for a team-high 28 yards.After he felt the hamstring “grab” a second time in the game, he decided to not risk further harm.“It wasn’t like a bad (grab), I didn’t feel it pop or anything like that, but it grabbed good enough where I know if I were to maybe kept going at it, it could have got much worse,” Fitzgerald said. “I didn’t want to add insult to injury.”Besides Fitzgerald, two other players were mentioned by Wilks as potential injury concerns.“Dennis Gardek is also questionable with his ankle and so is Olsen Pierre,” Wilks said. – / 19 Derrick Hall satisfied with D-backs’ buying and selling Grace expects Greinke trade to have emotional impactlast_img read more

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