A new industry report, detailing the way people will travel by 2030, identifies six types of future travellers, including one that will structure entire holidays around how shareable their trip is on social media.Future Traveller Tribes 2030: understanding tomorrow’s traveller, released by Amadeus, identifies the six categories, or traveller tribes, as: social capital seekers, cultural purists, ethical travellers, simplicity searchers, obligation meeters and reward hunters.Amadeus Asia Pacific president Angel Gallego said today’s traveller should not be segregated into demographic groups of age, nationality or income.“With Asia Pacific set to lead global travel growth through to 2030, it is particularly critical for all providers, buyers and sellers of travel in the region to truly understand these emerging ‘traveller tribes’,” Mr Gallego said.Social Capital Seekers will base their entire holiday around how shareable it is on social media and will rely heavily on peer recommendations to validate their travel choices.Cultural Purists will seek holidays which force them outside of their comfort zone to experience an unfamiliar culture.Travellers who choose holidays based on moral grounds and include volunteering or eco-sustainable activities in their trip are known as Ethical Travellers.Simplicity Searchers will leave all the planning to a third-party and will seek bundled offers that ensure a safe and enjoyable trip.Driven by a specific travel purpose, Obligation Meeters are travellers who have a limit on time and budget and will opt for smart technology to remove the hassle of travelling.Finally, Reward Hunters are travellers who want to indulge in a premium holiday, rewarding them for the time and energy spent on their working life.The research was conducted through interviews and workshops with industry experts and consumers from relevant markets including Australia, China, India, Indonesia, Japan and South Korea.The report draws on consumer research by Future Foundation and takes a psychological approach to the idea rather than a demographic method.Future Foundation director Nick Chiarelli said the research not only demonstrates the changes in the type of experience travellers will seek in the future, but also how they will engage and buy within the industry.“Over the next 15 years the desire to share travel experiences will be profound, and so too the impact of sharing on inspiration and purchase trends will grow,” Mr Chiarelli said.“As consumers in developed markets approach a post-material era we expect a much greater focus on, first of all, experience, and second of all, ethics, both environmental and social, to significantly influence people’s travel choices and behaviours.”In June this year, a complementary report will be released examining how the industry can cater to the needs of each of the six traveller tribes identified in the report.Source = ETB Travel News: Brittney Levinson
2 Comments Share 11 for 15 ! Welcome back Legend.— Tyrann Mathieu (@Mathieu_Era) February 15, 2018 Thrilled #Arizona will get to watch @LarryFitzgerald lead the @AZCardinals next season – us old geezers have to stick together! #BirdGang— John McCain (@SenJohnMcCain) February 15, 2018 (AP Photo/Ross D. Franklin, File) Top Stories If Larry Fitzgerald’s outing at the Pebble Beach Pro-Am was any indication of his NFL future, things didn’t look good for the Arizona Cardinals on Sunday.But on Wednesday, Fitzgerald decided it wasn’t time to make golf a full-time hobby. Instead, he announced his decision to return for a 15th season with the Cardinals. Following the retirements of former head coach Bruce Arians and quarterback Carson Palmer after the 2017 campaign, the 34-year-old wideout had a lot of attention directed his way in the offseason leading up to the decision. The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo Us all offseason waiting for this news. 😄 pic.twitter.com/WHOasgBZ1j— Arizona Diamondbacks (@Dbacks) February 15, 2018With the NFL Draft and free agency on the horizon, Cardinals fans can breathe a collective sigh of relief for now knowing that No. 11 will suit up in 2018. In 14 seasons, Fitzgerald has become the face of the franchise. His 15,545 yards and 1,234 receptions both rank third all-time in league history and he helped guide the Cardinals to their only Super Bowl appearance in 2008.The announcement was met with positive social media reactions. Former Cardinals kicker Phil Dawson retires Grace expects Greinke trade to have emotional impact Derrick Hall satisfied with D-backs’ buying and selling S/O to my guy @larryfitzgerald— Tony Jefferson (@_tonyjefferson) February 15, 2018 Wouldn’t be the same without out him…… pic.twitter.com/J7QIAhm9WD— Patrick Peterson /P2 (@P2) February 15, 2018
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